Senior Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the integrated marketing strategy for key client accounts, from initial assessment to roadmap creation and ongoing optimization.

• Develop go-to-market and lead generation strategies that align messaging, targeting, channel mix, and the buyer journey.

• Design market entry and positioning strategies for new offerings, segments, or repositioning initiatives.

• Define the Ideal Customer Profile (ICP), value proposition, and messaging.

• Act as the strategic lead in client relationships.

• Convert data into insights suitable for executives and provide recommendations for long-term growth.

• Discover opportunities to expand accounts and enhance results.

• Facilitate workshops and strategy sessions that link marketing performance to business results.

• Create cross-channel demand generation strategies encompassing organic visibility, paid acquisition, and content.

• Transform the go-to-market strategy into actionable demand programs that align with pipeline objectives.

• Collaborate with the Paid Media team to merge search, social, and retargeting campaigns.

• Oversee testing, conversion optimization, and measurement strategies.

• Enhance lead generation funnels across Google, Meta, LinkedIn, and emerging AI platforms.

• Formulate strategies to boost client visibility across traditional search and AI-driven discovery platforms, including Google SGE, ChatGPT, Gemini, Perplexity, and Copilot.

• Apply SEO best practices, such as semantic structure, entity optimization, and structured data.

• Develop reporting frameworks to track MQLs, CAC, ROAS, AI inclusion rate, share of generative voice, and entity authority.

• Monitor search and AI discovery trends and convert them into client-ready strategies.

• Collaborate with SEO, Paid Media, Content, Project Managers, developers, and other client-facing team members.

• Assess and integrate emerging tools, automation workflows, and data layers.

⛳️ Requirements

• A minimum of 1 year of prior experience in an agency setting.

• Over 5 years of experience in marketing strategy, preferably within an agency or consulting environment.

• Proven experience leading multi-channel engagements, rather than just optimizing individual channels.

• Experience in building or contributing to go-to-market strategies, including positioning, ICP definition, and launch planning.

• Ability to link go-to-market strategies to demand generation and pipeline development.

• Background in demand generation and comprehensive lead generation strategies.

• Adequate knowledge of paid media, including Google Ads, LinkedIn Ads, and Meta Ads, to direct and integrate campaigns effectively.

• Experience in content strategy and brand positioning.

• Proficiency in marketing analytics and reporting tools, such as GA4, HubSpot, Looker Studio, Databox, or similar platforms.

• Significant experience in SEO and AEO.

• Understanding of organic visibility, structured data, entity optimization, and AI-driven discovery.

• Experience with B2B clients or brands focused on lead generation.

• Familiarity with the concepts of pipeline, MQLs, and the relationship between marketing and sales outcomes.

• Outstanding verbal and written communication skills.

• Capability to conduct client strategy sessions and draft executive summaries.

• Ability to manage competing priorities, remain composed under pressure, and independently drive tasks to completion.

🏝️ Benefits

• Unlimited Paid Time Off (PTO)

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401(k) plan with a 5% match