Senior Marketing Specialist, Media Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement paid media strategies across Video, Audio, Digital, Search, and Social platforms.

• Convert brand and business goals into comprehensive full-funnel media plans.

• Utilize automation tools, platform algorithms, and AI-driven optimization techniques.

• Oversee daily campaign operations, ensuring projects are completed on schedule, within budget, and in accordance with briefs.

• Manage campaign budgets, flowcharts, and media authorizations effectively.

• Create and coordinate process documentation, workback schedules, and status reports.

• Supervise the implementation of digital campaigns, which includes tagging, quality assurance, and process documentation.

• Organize creative trafficking and related documentation.

• Keep track of competitive activities, industry trends, privacy changes, and new advertising technologies.

• Establish and sustain relationships with internal teams, external agencies, and vendors.

⛳️ Requirements

• A minimum of 5 years of experience in creating and managing paid media campaigns targeting US consumers.

• Expertise in planning and executing across video, audio, out-of-home, display, and paid social media.

• Strong analytical skills and problem-solving abilities.

• Proficient in synthesizing data for performance enhancement.

• Comfortable using AI-driven platforms and automation tools.

• Exceptional communication and collaboration skills.

• Strong project management capabilities and keen attention to detail.

• Ability to juggle multiple projects at once.

• Capable of thriving in a fast-paced, results-driven environment.

• Familiarity with advertising and analytics tools such as Google Analytics, Campaign Manager, Facebook Ad Manager, and iSpot is advantageous.

• A Bachelor’s degree is mandatory.

• Agency experience is considered a plus.

🏝️ Benefits

• Equity awards based on experience, performance, and location.

• Option for remote work from a location of choice.

• Flexible working arrangements to ensure productivity wherever employees feel most effective.

• Commitment to equal employment opportunities and accommodation support.