Senior Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage large and intricate performance marketing campaigns independently across Google Search, Performance Max, and Demand Gen.

• Establish annual goals and strategic direction for the channel.

• Define the network mix and monthly flighting within the framework of annual budgets.

• Lead the response to media briefs and devise channel plans.

• Take ownership of inputs for cross-channel media strategies.

• Create annual learning agendas, test roadmaps, and test plans with well-defined hypotheses.

• Prioritize channel initiatives using JIRA boards and evaluate trade-offs.

• Collaborate with Marketing Specialists to review analyses, approve optimizations, and align on next steps.

• Facilitate regular team syncs and foster collaboration.

• Work alongside global teams in the US, Mexico, and India.

• Document launch plans, hand over campaign builds, and conduct quality assurance on campaigns prior to launch.

• Develop AI solutions and agents that support the team’s AI vision and roadmap.

• Advocate for resources from Data Science, Marketing Tech, and creative development teams.

• Communicate progress and challenges to stakeholders.

• Collaborate on creative strategies and disseminate learnings across channels.

• Engage with ad platform partners regarding new capabilities and opportunities.

• Report performance and project plans to stakeholders.

• Manage monthly channel reporting and contribute to data briefs.

• Process purchase orders and receipts, oversee spending, and maintain budget documentation.

⛳️ Requirements

• Minimum of 5 years of experience in performance marketing.

• Focused expertise in Google Search, Performance Max, and Demand Gen campaigns.

• Proven experience managing annual budgets exceeding $10 million USD.

• Demonstrated ability to oversee channels and deliver business results.

• History of implementing performance-enhancing experiments.

• Experience in collaborating on creative strategies for performance marketing channels.

• Skilled in building and maintaining AI-powered workflows.

• Strong quantitative and analytical capabilities.

• Proficient in analyzing large datasets from various sources to derive insights and recommendations.

• Familiarity with incrementality testing and the implementation and quality assurance of conversion events.

• Excellent problem-solving and time management skills.

• Strong verbal and written communication abilities; comfortable presenting to stakeholders and providing feedback to junior team members.

• Ability to work asynchronously in a global team environment.

• Bachelor’s degree in Marketing, Communications, Business, Economics, Statistics, or a related field.

🏝️ Benefits

• Opportunity to work remotely from any physical location without a permanent corporate office.

• Equity awards based on individual experience, performance, and location.

• Flexible distributed work model through Cloud HQ.

• Commitment to equal employment opportunities and accommodation support.