Senior Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Create and implement comprehensive portfolio marketing strategies, encompassing competitive positioning, pricing tactics, revenue projections, budget oversight, and branding initiatives.

• Collaborate with global marketing teams to tailor regional strategies and execute growth plans specific to the market.

• Oversee product launch efforts, including clinical messaging, pricing suggestions, sales support, and customer engagement programs.

• Manage inventory planning, demand forecasting, and portfolio performance to align with business goals and reduce obsolescence.

• Perform market research and competitive analysis to uncover opportunities, market trends, and customer requirements.

• Lead initiatives for market development and patient awareness through physician engagement, digital marketing campaigns, educational outreach, and therapy adoption efforts.

• Establish and nurture relationships with key opinion leaders, healthcare stakeholders, and industry partners to facilitate therapy expansion and portfolio development.

• Work in conjunction with sales, regulatory, legal, clinical, public relations, and research and development teams to guarantee cohesive and effective execution of marketing strategies.

• Willingness to travel up to 10% within India for customer engagement, field collaboration, industry events, and strategic business activities.

⛳️ Requirements

• A Baccalaureate degree (or, for degrees obtained outside of the United States, a degree that meets the criteria of 8 C.F.R. § 214.2(h)(4)(iii)(A)) along with a minimum of 4 years of pertinent experience, or an advanced degree with at least 3 years of relevant experience.

• Proven experience in developing and executing marketing strategies, product launches, and commercial growth initiatives.

• Background in market analysis, forecasting, pricing strategies, and business planning.

• Experience working with cross-functional teams and managing a variety of stakeholders.

• Skilled in presenting business insights and recommendations to customers, sales teams, or leadership groups.

• Preferred: Master of Business Administration.

• Experience in medical devices, cardiovascular therapies, cardiac rhythm management, or related healthcare sectors.

• Proficient in Microsoft Excel and Microsoft PowerPoint for conducting business analysis and creating presentations.

• Experience in leading physician engagement, therapy awareness, or market development initiatives.

• Familiarity with working alongside global teams to support regional portfolio growth strategies.

🏝️ Benefits

• Competitive salary along with a flexible benefits package.

• A diverse array of benefits, resources, and competitive compensation plans designed to support employees throughout various career stages and life events.