Senior Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, design, and implement custom web pages and landing pages.

• Revamp ClearStar web pages in line with the latest branding standards.

• Create graphics, videos, and other visual content for the website.

• Enhance website content for search engines and AI-driven searches using SEO and GEO best practices.

• Track, analyze, and report on website performance metrics.

• Leverage AI-powered tools and innovative marketing technologies to enhance content creation, campaign execution, reporting, and team productivity.

• Investigate and suggest marketing tools, processes, and best practices.

• Research, assess, and propose lead and demand generation opportunities, channels, and strategies.

• Design, implement, manage, and refine multi-channel digital lead-generation campaigns.

• Create and oversee landing pages, forms, CTAs, and conversion pathways.

• Work alongside Sales on target accounts, buyer personas, and revenue objectives.

• Evaluate campaign performance and conversion metrics to boost ROI.

• Conduct A/B testing and apply continuous optimization strategies.

• Analyze market trends, competitor activities, and audience behavior.

• Formulate and execute social media strategies.

• Develop engaging social content and manage posting schedules.

• Monitor social media interactions and respond to inquiries in a manner consistent with the brand.

• Write and edit content for social media, email newsletters, and other marketing materials.

• Create graphics and videos tailored for social media platforms.

• Manage the content calendar and distribution plan.

• Source and obtain third-party content from partners.

• Identify marketing opportunities, process enhancements, and innovative growth concepts.

• Assist the Director of Marketing and VP of Sales & Marketing with coordination and execution of marketing and content initiatives.

• Prepare materials for high-level executive meetings.

• Coordinate content production to ensure timely delivery of strategic initiatives within budget.

• Enhance brand visibility, engagement, SEO/AI citations, lead generation, content impact, and alignment between Marketing and Sales.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.

• Over 6 years of experience in a Marketing Specialist, Generalist, Manager, or equivalent role.

• Comprehensive understanding of both traditional and digital marketing fields, including SEO/GEO, social media, email, and content marketing.

• Advanced proficiency in Microsoft Office and Adobe Creative Suite.

• Experience with LLMs/AI for content creation, visual graphics, and marketing efficiency improvements.

• Strong graphic design skills with a keen eye for visual quality and brand consistency.

• Familiarity with web analytics tools and platforms, such as Google Analytics and Google Ads.

• Knowledge of HTML, CSS, and WordPress.

• Experience with marketing technology platforms like HubSpot.

• Basic video editing capabilities and knowledge of webinar platforms such as GoToWebinar.

• Proven experience in marketing data analytics.

• Outstanding written and verbal communication skills with meticulous attention to detail.

• Commercial awareness along with a creative, solutions-driven mindset.

• Reliable high-speed internet connection; cable or fiber preferred, with a minimum of 75 Mbps download / 10 Mbps upload speed.

• Dedicated home office free from noise and distractions, with a strong wireless or wired Ethernet connection.

• Valid physical address; PO Boxes are not supported.

• Capability and willingness to communicate and collaborate via chat and webcam.

• H-1B Visa Sponsorship is not available.

• Preferred: Professional marketing certification, such as from the American Marketing Association.

• Preferred: Experience in background screening, drug testing, HR technology, or B2B SaaS marketing.

🏝️ Benefits

• Paid healthcare and life insurance premiums.

• Affordable dental and vision insurance.

• Company-covered basic life insurance.

• Company-funded Short-Term Disability policy.

• Employee assistance program.

• 401(k) matching up to 4%.

• Paid time off.

• 9 company-paid holidays.

• 2 extra days of paid time off for volunteer activities.

• Opportunities for learning and development.

• Searching for Stars Employee Referral Program.

• Remote-first culture with flexibility.

• Digital tools and resources to facilitate connection and collaboration.