Senior Marketing Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in the execution of lifecycle and integrated marketing campaigns across various channels including email, webinars, SMS, direct mail, digital advertising, web, social media, and sales, encompassing product launches and newsletters.

• Design, test, and implement campaigns and automation processes, managing audience coordination, segmentation, personalization, content creation, tracking, and quality assurance.

• Facilitate A/B testing, nurture campaigns, account-based marketing (ABM), and outreach to executives; oversee execution and document insights gained.

• Track and assess campaign performance and program health, pinpointing opportunities to enhance engagement and conversion rates.

• Take charge of the daily management of customer-facing marketing materials, ensuring that all resources are current, accurate, organized, and easily accessible.

• Oversee the production, printing, inventory, and distribution of brochures, flyers, sales materials, event resources, and other customer-facing assets.

• Manage updates and rollouts of materials, phasing out outdated collateral.

• Maintain structured content libraries and processes for the Sales and internal teams.

• Handle the daily execution of social media channels.

• Create and uphold the social content calendar.

• Write, coordinate, schedule, and publish social media content that aligns with corporate and product initiatives.

• Evaluate social media channel performance and audience engagement, reporting key metrics and applying insights for continuous improvement.

• Assist in Marketing project and workflow management, ensuring timelines, trackers, approvals, deliverables, and ownership are maintained.

• Identify opportunities to enhance recurring processes and boost team effectiveness.

• Collaborate closely with the Marketing team and cross-functional partners; report directly to the Marketing Operations Manager.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• 3-5+ years of relevant experience in marketing, marketing operations, campaign management, communications, or a similar role.

• Highly organized with a keen attention to detail and a proven ability to manage multiple projects and deadlines concurrently.

• Experience in executing marketing campaigns across various channels, including email, social media, digital advertising, and/or web.

• Proven experience in managing social media platforms and creating social content for a brand or organization.

• Strong analytical skills to interpret and apply insights effectively to campaigns.

• Excellent written and verbal communication abilities with strong proofreading and quality-control instincts.

• Comfortable engaging with marketing technology, project management, and content management tools; experience with platforms like Salesforce, Customer.io, Sequel.io, HubSpot, Marketo, Asana, Sprout Social, or similar tools.

• Strong project management skills with the capability to proactively advance work across various stakeholders.

• Able to navigate a fast-paced environment where priorities may shift quickly.

• Resourceful, collaborative, and a humble team player willing to assist wherever necessary to ensure the success of the wider team.

• Experience in healthcare, diagnostics, biotech, medtech, or other regulated industries is advantageous.

🏝️ Benefits

• Collaborate with intelligent, kind, passionate, and dedicated colleagues in an empowering environment, working towards a global vision that aims to transform molecular diagnostics for millions of patients.

• Enjoy an open and transparent culture that includes weekly Town Hall meetings.

• Have the opportunity to indirectly or directly impact the lives of hundreds of thousands of patients.

• Access multiple medical benefit options; employee premiums fully covered for select plans, with dependents covered up to 80%.

• Benefit from an exceptionally generous Family Bonding Leave for eligible employees (16 weeks, fully paid).

• Receive supplemental coverage for fertility benefits.

• Participate in a retirement savings program that includes a 4% company match.

• Experience increased paid time off with extended tenure.

• Work with the latest hardware (laptop, lab equipment, facilities).

• Enjoy daily on-site lunches provided by top eateries.

• Take advantage of various perks on campus (state-of-the-art gym, restaurant).

• Benefit from free on-site EV charging (compatible with all EVs, including Tesla).

• Receive competitive base pay.

• Access generous equity options offerings.

• Participate in a corporate bonus program.

• Enjoy industry-leading company benefits.

• Have access to free healthcare options.

• Participate in a 401k match program.

• Benefit from very generous fully paid parental leave.

• Access competitive medical and dental coverage.

• Receive an annual bonus.

• Enjoy a new hire equity grant of up to $35,000 at grant value, vesting over four years.

• Access annual equity refresh grants equal in value to the new hire grant.