Senior Marketing Specialist, Affiliate Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Perform daily management tasks for paid search campaigns, which include campaign creation, keyword oversight, bid adjustments, ad trafficking, and performance evaluation.

• Assist in the execution of affiliate and partner marketing initiatives by coordinating onboarding procedures, deploying creative assets, managing placements, and optimizing performance.

• Analyze channel performance and proactively detect issues that may impact conversion rates, acquisition costs, attribution, or overall campaign effectiveness.

• Oversee the creation and distribution of advertising materials, including landing pages, banners, and promotional content.

• Handle affiliate reporting, billing reconciliation, and budget monitoring tasks.

• Ensure tracking accuracy through the appropriate use of UTM parameters, pixels, conversion events, and adherence to campaign governance standards.

• Support the preparation of weekly, monthly, and quarterly reporting requirements.

• Carry out competitive analysis and keep an eye on market trends to uncover optimization possibilities.

• Work collaboratively with channel managers, analytics teams, and creative partners to contribute to growth strategies.

⛳️ Requirements

• 2-4 years of direct experience in performance marketing.

• Experience in the insurance, InsurTech, or financial services sectors is essential.

• Proven experience managing paid search campaigns using Google Ads.

• Background in supporting affiliate, partnership, or aggregator marketing programs.

• Solid understanding of campaign structure, bidding tactics, keyword management, and conversion enhancement.

• Familiarity with Google Analytics or similar reporting tools.

• Knowledge of attribution concepts, tracking implementation, and campaign assessment.

• Strong organizational abilities and attention to detail.

• Capability to juggle multiple priorities and deliver effectively in a dynamic environment.

• Experience with Microsoft Ads, Looker, affiliate platforms, or BI reporting tools is advantageous.

🏝️ Benefits

• 10% bonus.

• Employee Ownership Program - eligible employees participate in the financial success as the company expands.

• Professional Development Opportunities – access to educational and career advancement resources.

• Owner Referral Program.

• Work-from-Home Reimbursement.

• Digital Health & Wellness Platform - online fitness and wellness resources.

• Canary Emergency Financial Assistance Program.

• Comprehensive Medical, Dental, and Vision Coverage.

• Life and AD&D Insurance.

• Confidential Employee Assistance Program (EAP).

• Health Savings Account (HSA).

• Short-Term Disability Coverage.

• Voluntary Benefits - supplemental accident, critical illness, and hospital insurance.

• Employee Discounts.

• 401(k) Plan with company matching contributions.

• Paid Time Off Programs.

• 11 Company-Paid Holidays.