Senior Marketing Partnerships Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and manage strategies for creators, influencers, esports, and athletes within the Console division.

• Recruit and supervise Console-oriented creators, ambassadors, and key opinion leaders.

• Convert brand and business goals into quantifiable creator programs that enhance engagement and drive commercial success.

• Lead go-to-market strategies for influencer initiatives, FPS and console game launches, esports leagues, and competitions.

• Oversee high-profile creator and talent integrations from the planning phase to execution.

• Cultivate relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives.

• Establish seeding briefs and monthly seeding objectives for sustained and new product introductions.

• Forge strategic alliances with game publishers and platform partners.

• Utilize feedback from influencers and pro-players to inform the Console product development roadmap.

• Collaborate across functions with marketing, media, community, brand, eCommerce, and business development teams.

• Manage agency partnerships and supervise campaign implementations.

• Assess creator and campaign effectiveness in terms of awareness, engagement, conversion, revenue, and ROI.

• Lead marketing strategy planning and business reviews, presenting performance metrics and recommendations to executive leadership.

• Handle multiple high-visibility projects within tight deadlines and shifting priorities.

⛳️ Requirements

• At least 8 years of product management and marketing experience in the consumer electronics sector.

• Experience in streaming product line marketing is highly preferred; gaming experience is a significant advantage.

• Proven ability to develop and implement marketing plans.

• Familiarity with PC or consumer electronics sales channels: retail, direct, online, and distribution.

• Proficient in crafting marketing copy and providing creative direction for digital marketing, web merchandising, print advertising, video, and graphics.

• Experience in creating detailed marketing strategies and defining success metrics.

• Ability to work autonomously, prioritize tasks effectively, and manage multiple concurrent projects.

• Strong organizational, administrative, and communication skills, including experience interacting with executive management.

• Preferred experience in a global company with stakeholders across various countries and time zones.

• Proficient in Microsoft Office applications: Word, Excel, Outlook, and PowerPoint.

• Bachelor's degree in marketing or a related field, or equivalent professional experience.

🏝️ Benefits

• Travel required up to 25%.

• Reasonable accommodations available for disability or religious practices.

• An inclusive, respectful, and equitable workplace.

• A global, international, and cross-cultural work environment.