Senior Marketing Ops Strategist

This is a fully remote position, open to applicants in Mexico, +3 more states.

📋 Description

• Deliver extensive marketing operations assistance for intricate B2B and B2C lead-generation clients.

• Oversee and execute setups and migrations for the HubSpot marketing automation platform and CRM.

• Clean and maintain marketing automation platforms and CRMs, which includes deduplication, standardizing fields, organizing assets, purging contacts, resolving sync errors, setting up compliance, and consolidating custom fields.

• Establish custom objects, behavioral events, and native platform integrations.

• Formulate strategies for aligning sales and marketing automation.

• Lead audience development, list segmentation, lifecycle funnel automation, workflow creation, and scoring model development.

• Construct CRM dashboards featuring revenue team metrics and KPIs.

• Enhance lead qualification automation, campaigns, SOPs, reports, dashboards, and system customizations.

• Design sales operations processes, track KPIs, generate sales performance reports, and create CRM utilization SOPs.

• Audit both prospective and existing client systems to identify enhancements for products and services.

• Mentor team members, facilitate strategy sessions, and evaluate deliverables from junior team members.

• Develop product offerings, document processes, and provide training for clients or sales teams.

• Manage 6–8 complex clients while supporting client retention and revenue objectives.

• Collaborate with internal departments and teams.

⛳️ Requirements

• A minimum of 4 years of experience in marketing operations or a similar field.

• Expertise in HubSpot.

• Proficient in Pardot.

• Highly skilled in Salesforce.

• Capability to create reports and dashboards.

• Experience in campaign setup and reporting.

• Familiarity with field setup and mapping.

• Background in record customization.

• Intermediate to advanced experience in building automation.

• Experience with sales and marketing systems such as ZoomInfo, SalesLoft, Insycle, and 6sense.

• Understanding of integrations with marketing automation platforms and/or CRMs.

• Ability to troubleshoot issues within the marketing technology stack and CRM.

• Experience in developing complex processes and automations.

• Proficiency in discussing intricate strategies and recommendations with clients.

• Advanced spoken and written English proficiency is essential.

• Excellent organizational, time-management, and prioritization abilities.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion within the workplace.

• No fees for application, processing, or training at any stage of the recruitment or hiring process.