Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the marketing operations and analytics strategy for capturing, routing, measuring, and reporting on demand.

• Oversee HubSpot Marketing Hub Enterprise as the core marketing operating system.

• Set benchmarks for properties, lifecycle stages, lead scoring, workflows, and data governance.

• Collaborate with IT to integrate marketing and business systems.

• Manage data quality, field mapping, and synchronization processes.

• Design and facilitate marketing-to-sales routing, qualification, and handoff procedures.

• Direct campaign tracking, GA4, tag management, and conversion tracking across various channels.

• Create attribution models that demonstrate marketing's impact on pipeline and revenue.

• Develop executive dashboards to display pipeline, revenue contributions, and funnel efficiency.

• Assess and implement marketing technologies, including data enrichment, intent, and advertising platforms.

• Take charge of segmentation, list strategy, and quality assurance standards.

⛳️ Requirements

• Over 5 years of experience in marketing operations or revenue operations.

• More than 3 years as a hands-on HubSpot administrator.

• Proven experience in creating integrations between a CRM and other business systems.

• Familiarity with GA4, tag management systems, and ad platform conversion tracking.

• Strong analytical abilities with SQL or advanced spreadsheet modeling skills.

• Experience using a BI tool such as Looker Studio, Power BI, Tableau, or similar.

• Background in B2B environments with lengthy, multi-stakeholder sales cycles.

• Confidence in presenting data to senior leadership and justifying methodologies.

• A builder's mindset with the capability to design, document, and implement solutions.

• Ability to navigate ambiguity and thrive in a fast-paced setting.

• HubSpot certifications, experience with data warehouses or GA4 BigQuery export, data enrichment tools, and backgrounds in distribution/manufacturing are advantageous.

🏝️ Benefits

• Comprehensive benefits package that includes medical, dental, and vision insurance.

• Coverage for short- and long-term disability.

• Multiple paid time off programs available.

• Retirement plan with an employer contribution.