Marketing Operations Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee the backend development of marketing automation, which includes managing lists, forms, automated workflows, HTML emails, and drip campaigns utilizing MCAE.

• Collaborate with MCAE, Salesforce, Zapier, Google Tag Manager, Stripo, Claude, Gemini, and Lovable.

• Regularly provide precise updates to the database to ensure data integrity.

• Generate marketing reports and dashboards that demonstrate the impact of demand generation initiatives.

• Assist in demand generation efforts by uploading third-party lists.

• Advise brand teams on how to optimize the use of available MarTech tools.

• Monitor for potential issues and fill in any gaps in database information.

• Link systems through integration and middleware solutions.

• Explore the adoption of new MarTech platforms.

• Gain an understanding of each brand’s business model and go-to-market strategy while gradually increasing responsibilities.

• Collaborate with marketers and sales professionals across LTG businesses throughout the buyer’s journey.

⛳️ Requirements

• Minimum of 2 years of prior experience in a marketing operations position.

• Background in B2B marketing automation.

• Prior experience with automation tools such as MCAE (Pardot), HubSpot, or Marketo; MCAE experience is an advantage.

• Basic knowledge of HTML and email templates.

• Previous experience with a CRM system like Salesforce.

• Exceptional verbal and written communication skills.

• Experience working within a fast-paced marketing team.

• Strong eagerness to learn and capability to adapt in an agile environment.

• MCAE/Marketo/HubSpot certification is preferred.

• Experience in the SaaS or EdTech sectors is a plus.

• Familiarity with ABM strategies is desirable.

🏝️ Benefits

• Equal Opportunity Employer with non-discrimination protections for employees and applicants.

• Direct support and gradual onboarding process.

• Opportunity to collaborate with global tech brands and an internal marketing agency team.