Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop comprehensive marketing attribution models and establish tracking systems to illustrate how demand generation and product marketing initiatives impact pipeline and revenue.

• Manage the systems and configurations related to campaigns, events, and in-app communications, including audience segmentation and lifecycle triggers.

• Drive the evolution from manual campaign and project management to streamlined automated workflows.

• Collaborate with Tech Ops and RevOps to ensure accurate and synchronized marketing data throughout the technology ecosystem.

• Conceptualize and implement AI-driven automations and agents that enhance demand generation and product marketing efforts.

• Establish the marketing operations framework and attribution model utilized for assessing marketing's contribution to revenue.

⛳️ Requirements

• 4–5 years of experience in managing marketing operations within a sophisticated, enterprise B2B context.

• Proven ability to construct marketing attribution frameworks and campaign tracking from the ground up.

• Hands-on experience transitioning marketing tasks from manual processes to automated systems, including AI-generated automations or agents.

• Proficiency in marketing technology stacks, encompassing integrations for campaign management, CRM, and in-app messaging platforms.

• Capability to function independently, taking charge of strategy and execution at the outset.

• Experience with HubSpot, Salesforce, customer.io, or a comparable in-app messaging solution is preferred.

• Familiarity with Google Analytics and linking web interactions to broader attribution models is advantageous.

• A background in sports, media, or another intricate sector is preferred.

• Legal eligibility to work in the specified location without employer sponsorship, now or in the future.

🏝️ Benefits

• Equity

• Bonus

• Commitment to equal employment opportunities

• Reasonable accommodations provided throughout the hiring process