Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main administrator for HubSpot Marketing Hub, overseeing users, permissions, properties, integrations, and platform maintenance.

• Create, test, quality assure, and launch email campaigns, nurture workflows, landing pages, forms, CTAs, and lists.

• Conduct quality assurance checks on campaigns for links, personalization tokens, rendering, mobile display, and accessibility compliance.

• Oversee the campaign calendar to ensure timely launches.

• Uphold naming conventions, folder structures, and campaign taxonomies.

• Manage lifecycle stages, lead scoring, Signals, and MQL definitions.

• Coordinate sales handoffs, SLAs, and follow-up tracking.

• Ensure synchronization between HubSpot and Salesforce, resolving field mapping and data discrepancies.

• Execute database maintenance tasks, including deduplication, enrichment, segmentation, bounce management, and unengaged contact management.

• Oversee subscription preferences, suppression lists, email deliverability, sender reputation, authentication, and inbox placement.

• Develop and maintain dashboards for tracking campaign performance, funnel conversion, and pipeline contributions.

• Govern UTM parameters and manage campaign tracking.

• Provide reporting to marketing and sales leadership while investigating data discrepancies.

• Administer and integrate tools for webinars, enrichment, event registration, advertising, and sales engagement.

• Assist with registration, lead capture, and follow-up for Deque events, including axe-con.

• Assess tools, document the martech stack, and phase out redundant tools.

• Record processes to facilitate repeatable campaign execution.

• Ensure that marketing emails, forms, and landing pages comply with WCAG standards.

• Maintain adherence to GDPR, CAN-SPAM, CASL, and other relevant contact data requirements.

⛳️ Requirements

• Over 5 years of experience in marketing operations, demand generation operations, or a similar role.

• Extensive hands-on experience with HubSpot, including daily administration of a Marketing Hub instance.

• Familiarity with Salesforce and the flow of marketing-sales data.

• Proven experience in leading lifecycle design, scoring models, and routing logic.

• Strong analytical abilities and proficiency in spreadsheets.

• Comfort in creating reports and conveying data insights to individuals without technical expertise.

• Exceptional attention to detail, particularly in quality assurance tasks.

• Excellent written communication and documentation skills.

• Capability to manage multiple campaigns simultaneously and prioritize tasks independently.

• Understanding of agentic workflows and automation functionalities.

• Preferred: HubSpot certifications (Marketing Hub, Marketing Software, Reporting).

• Preferred: Experience in B2B SaaS, especially with a technical or developer-focused audience.

• Preferred: Knowledge of WCAG, ADA, or Section 508, or a genuine interest in acquiring this knowledge.

• Preferred: Experience with SQL, a BI tool, or marketing attribution modeling.

• Preferred: Background in supporting an ABM program or sales-led enterprise initiatives.

• Resume and cover letter submission required.

• Reference and background checks necessary.

🏝️ Benefits

• Equal Employment Opportunities.

• Reference and background checks.

• Opportunity to work for a women-owned and operated organization.

• Open and inclusive organizational structure.

• Support systems and collaboration with accessibility experts.

• Chance to contribute to W3C Accessibility Working Groups.

• Opportunity to engage with a mission-driven web accessibility software and services company.