Senior Marketing Ops Strategist

This is a fully remote position, open to applicants in Chile.

📋 Description

• Deliver extensive marketing operations assistance for intricate B2B and B2C lead-generation clients.

• Oversee the setup, migration, cleaning, and optimization of marketing automation platforms and CRMs, with a primary focus on HubSpot.

• Configure custom objects, behavioral events, integrations, compliance programs, fields, and data synchronization.

• Develop automations for sales and marketing alignment, audience creation, segmentation, lifecycle funnel automation, workflows, and scoring models.

• Construct CRM dashboards, reports, campaigns, KPI tracking, qualification automations, and customizations.

• Formulate operational SOPs for CRM use and ensure accurate data entry.

• Diagnose issues within the marketing technology stack and CRM.

• Conduct audits of both prospective and current client systems.

• Mentor team members, facilitate strategy sessions and training, and evaluate deliverables from junior team members.

• Contribute to enhancements in products and departmental processes, while documenting procedures.

• Manage 6–8 complex clients, aiming for an RPE of $25k/month and achieving 90% client retention.

• Collaborate closely with internal teams to support the development of team members.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• This is a contract, project-based role.

• A minimum of 4 years of experience in marketing operations or a related field is required.

• Expertise in HubSpot is a must.

• Proficiency in Pardot is required.

• Strong knowledge of Salesforce is essential.

• Capability to create Salesforce reports and dashboards is necessary.

• Experience with setting up and reporting on Salesforce campaigns is required.

• Familiarity with field setup and mapping is essential.

• Experience in record customization is necessary.

• Intermediate to advanced skills in building automations are required.

• Familiarity with sales and marketing systems such as ZoomInfo, SalesLoft, Insycle, and 6sense is preferred.

• Understanding of the interplay and integration between sales and marketing systems with marketing automation platforms and/or CRMs is important.

• Ability to troubleshoot issues within the marketing technology stack, including CRM systems, is required.

• Experience in constructing complex processes and automations is essential.

• Capability to engage with clients and discuss intricate strategies and recommendations is necessary.

• Ability to analyze complex issues and employ a hypothesis-driven problem-solving methodology is important.

• Exceptional organizational, time-management, and prioritization abilities are required.

🏝️ Benefits

• Equal Opportunity Employer.

• A workplace that emphasizes diversity and inclusion.

• No fees associated with applications, processing, or training.