Senior Marketing Ops Strategist

This is a fully remote position, open to applicants in Brazil, +3 more countries.

📋 Description

• Deliver extensive marketing operations support for intricate B2B and B2C lead-generation clients

• Oversee tools and processes for lead capture, nurturing, and revenue funnel management

• Establish, enhance, and uphold the foundations and processes of marketing operations

• Execute advanced sales operations tasks, including automations and dashboards for revenue teams

• Develop and provide guidance on standardized CRM usage processes for sales teams

• Generate accurate and dependable reports

• Offer senior-level support, ad hoc strategy, and troubleshooting assistance to Marketing Operations Strategists

• Manage the setup and migration of Marketing Automation Platforms/CRMs, primarily HubSpot

• Maintain and clean Marketing Automation Platforms/CRMs, including deduplication, field standardization, asset organization, contact purges, sync-error resolution, compliance setup, and custom-field consolidation

• Configure custom objects, behavioral events, integrations, audience builds, segmentation, lifecycle automation, workflows, and scoring models

• Create CRM dashboards, enhance lead qualification automation, develop campaigns and SOPs, troubleshoot systems, and generate custom reports

• Establish and monitor KPI fields, sales performance reports, activity reports, and CRM utilization SOPs

• Audit client systems to identify opportunities for product and service enhancements

• Mentor team members, facilitate strategy sessions, review junior deliverables, develop product offerings, document processes, and conduct training sessions

• Manage 6–8 complex clients while aiming for a 90% client retention rate

• Conduct training, support team development, and collaborate with internal departments

⛳️ Requirements

• Minimum of 4 years of experience in marketing operations or a related field

• Proficiency in spoken and written English at an advanced level

• Expertise in HubSpot

• Skilled in Pardot

• High-level proficiency in Salesforce

• Capability to build Salesforce reports and dashboards

• Experience in Salesforce campaign setup and reporting

• Knowledge of Salesforce field setup and mapping

• Proficiency in Salesforce record customization

• Intermediate to advanced skills in automation building

• Familiarity with sales and marketing tools such as ZoomInfo, SalesLoft, Insycle, and 6Sense

• Understanding of integrations between sales/marketing tools and Marketing Automation Platforms/CRMs

• Ability to troubleshoot issues within the marketing technology stack and CRM

• Experience in developing complex processes and automations

• Ability to articulate complex strategies and recommendations to clients

• Comfort with ambiguity and a hypothesis-driven approach to problem-solving

• Exceptional organizational, time-management, and prioritization skills

🏝️ Benefits

• Commitment to Equal Opportunity Employment

• Contract-based, project-oriented position

• Flexible remote work arrangement