Senior Marketing Ops Strategist

This is a fully remote position, open to applicants in Argentina, +3 more states.

📋 Description

• Deliver extensive marketing operations assistance for intricate B2B and B2C lead-generation clients.

• Oversee and execute setups, migrations, cleanups, and integrations for the HubSpot marketing automation platform and CRM.

• Establish custom objects and behavioral events.

• Develop strategies for the alignment of sales and marketing automation.

• Lead the creation of target audience builds, list segmentation, lifecycle funnel automation, workflow development, and scoring model creation.

• Construct CRM dashboards, custom reports, and KPI tracking for revenue teams.

• Enhance lead qualification automations and formulate campaigns and SOPs.

• Diagnose issues within the marketing technology stack and implement CRM customizations.

• Generate sales performance and activity reports.

• Develop operational and daily SOPs for CRM use and accurate data entry.

• Conduct audits on prospective and existing client systems.

• Pinpoint areas for improvement in products, services, and departmental operations.

• Mentor team members and facilitate account strategy sessions.

• Evaluate and provide insights on reports and deliverables from junior team members.

• Document procedures and conduct training for clients and sales teams.

• Manage a portfolio of 6–8 complex clients.

• Collaborate with colleagues across various internal departments and roles.

⛳️ Requirements

• Minimum of 4 years of experience in marketing operations or a related field.

• Proficient user of HubSpot.

• Skilled in Pardot.

• High level of proficiency with Salesforce.

• Capability to create Salesforce reports and dashboards.

• Experience with setting up and reporting on Salesforce campaigns.

• Familiarity with Salesforce field setup and mapping.

• Experience in customizing Salesforce records.

• Intermediate to advanced skills in automation building.

• Knowledge of sales and marketing systems such as ZoomInfo, SalesLoft, Insycle, and 6sense.

• Understanding of integrations between sales/marketing tools and marketing automation platforms or CRMs.

• Ability to troubleshoot challenges within the marketing technology stack, including the CRM.

• Experience in developing complex processes and automations.

• Capability to engage in discussions about intricate strategies and recommendations with clients.

• Advanced proficiency in both spoken and written English.

• Exceptional organizational, time management, and prioritization abilities.

• Comfortable navigating ambiguity and employing hypothesis-driven problem-solving techniques.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion across various backgrounds and experiences.

• No application, processing, or training fees.