Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily campaign production, quality assurance, execution, reporting, and optimization.

• Take ownership of automated journeys and bulk campaigns across various channels including email, SMS, push notifications, in-app messages, and direct mail.

• Collaborate with teams in Enrollment, Growth, Member Engagement, Content, Creative, Data, Product, and Engineering.

• Ensure adherence to Marketing Operations standards, including naming conventions, event conversion tagging, and pre-deployment quality assurance.

• Monitor and enhance multiple campaigns and programs to ensure timely execution.

• Identify and resolve issues prior to and during live campaigns.

• Code personalized email template logic utilizing Handlebars, Liquid, AMPScript, or comparable scripting languages.

• Lead initiatives for operational process improvements to enhance efficiency and scalability.

• Recognize opportunities for process and data enhancements, address blockers, and tackle growth challenges proactively.

• Work alongside Growth and Engineering teams to establish marketing-system data pipelines, implement real-time updates, event triggers, and member profile adjustments.

• Create and document best practices for data collection, KPI analysis, prioritization, and optimization.

⛳️ Requirements

• At least 2 years of experience in Lifecycle/Marketing Operations.

• Proficiency with at least one marketing automation platform, such as Iterable, Braze, Salesforce Marketing Cloud, Cordial, or Marketo.

• Experience in building and deploying omnichannel messaging strategies across email, push notifications, SMS, in-app messaging, and direct mail.

• Knowledge of HTML/CSS and experience in coding mobile-first email templates.

• Strong comprehension of email clients, including their strengths and limitations.

• Familiarity with scripting languages.

• Ability to understand member journeys and construct lifecycle journey flows.

• Project management and time management capabilities.

• Capacity to work efficiently in a fast-paced environment with shifting requirements and priorities.

• Ability to operate independently and achieve results.

• Excellent communication skills for setting expectations and updating stakeholders on progress.

• Exceptional attention to detail.

• Ability to collaborate effectively across multiple teams and time zones.

• Analytical skills to derive insights from various channels.

• All hires must demonstrate at least Level 1 AI proficiency.

🏝️ Benefits

• Sword provides additional benefits beyond the total compensation package.

• Benefits specific to each country may vary and will be outlined separately.

• Private company stock options may be included in the total compensation, where applicable.

• Variable bonuses or sales incentives may also be part of the total compensation package, where applicable.