Marketing Operations Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Collaborate closely with the Head of Marketing to translate strategic initiatives into actionable execution plans.

• Create campaign briefs, launch documentation, marketing roadmaps, timelines, and metrics for success.

• Assist in annual and quarterly planning efforts.

• Conduct research on market trends and competitive landscape.

• Prepare presentations for executives, reporting packages, and business recommendations.

• Oversee campaign planning from idea generation to launch readiness.

• Facilitate cross-functional campaign execution across various teams.

• Manage marketing calendars and planning documentation.

• Develop and maintain marketing dashboards using Tableau.

• Track campaign performance and marketing KPIs.

• Generate executive reporting and deliver data-driven insights to leadership.

• Establish campaign tracking standards, attribution processes, and UTM governance.

• Assess marketing influence throughout the customer journey.

• Assist in the setup and reporting of campaigns within HubSpot.

• Ensure the accuracy of reporting infrastructure and dashboards.

• Conduct quality assurance before launching campaigns.

• Address marketing system issues and propose enhancements to technology and workflows.

• Oversee the operational execution of the co-op marketing program.

• Build and manage partner calendars and deliverables.

• Monitor partner commitments and fulfillment.

• Coordinate execution among internal stakeholders.

• Generate partner reporting and performance summaries.

• Develop and maintain marketing SOPs and documentation.

• Standardize planning, reporting, and campaign processes.

• Enhance departmental workflows through automation and scalable systems.

• Utilize AI tools to optimize reporting, campaign planning, documentation, and operational efficiency.

• Investigate emerging technologies and suggest innovative solutions.

⛳️ Requirements

• 3-5 years of experience in Marketing Operations, Marketing Analytics, Campaign Management, or a comparable cross-functional marketing role.

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

• Advanced knowledge of HubSpot, including campaigns, reporting, dashboards, campaign objects, and marketing analytics.

• Proficiency in creating reports and dashboards using Tableau or a similar business intelligence tool.

• Strong grasp of Google Analytics 4, marketing attribution, and UTM tracking.

• Experience in developing campaign briefs and managing cross-functional marketing initiatives.

• Advanced skills in Excel and/or Google Sheets.

• Familiarity with Asana or similar project management software.

• Strong analytical abilities to convert marketing data into actionable business insights.

• Excellent written and verbal communication skills.

• Comfortable using AI tools like ChatGPT, Claude, Gemini, or similar technologies to enhance productivity and workflows.

• Full professional proficiency in English, both written and spoken.

• Bonus: experience in luxury travel, hospitality, or tourism.

• Bonus: experience with marketing automation platforms beyond HubSpot.

• Bonus: knowledge of SQL or business intelligence concepts.

• Bonus: experience in designing operational processes for expanding marketing teams.

• Bonus: experience in implementing AI-driven workflows or automation solutions.

🏝️ Benefits

• Candidates located outside the United States will be engaged under an independent contractor agreement and will be responsible for managing their own social security and taxes in accordance with the regulations of their home country.

• Direct partnership with the Head of Marketing.

• Opportunity to influence marketing operations and enhance decision-making through improved data.

• AI-powered efficiencies and scalable processes.

• Collaboration across nearly every department at UJV.