Director, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the cross-functional pipeline council, identify shortfalls, conduct experiments, and drive prioritization with GTM leaders.

• Implement and oversee attribution for developer adoption, pipeline generation, and revenue.

• Connect signals from open-source engagement and developer adoption to accounts and pipeline.

• Define and maintain standard funnel definitions in conjunction with GTM Analytics.

• Leverage AI-driven analytics and signal processing to reveal insights.

• Manage scoring models, automated routing logic, SLA standards, BDR workflows, and pipeline transitions.

• Support BDR tooling, sequencing, lead flow, and performance reporting.

• Establish feedback loops, manage rejected-lead handling, SLA alerts, and stakeholder feedback processes.

• Implement agentic workflows to enhance pipeline generation.

• Architect and oversee the AI-native marketing technology stack surrounding the CRM.

• Lead the transition from Marketo to an AI-native marketing automation platform.

• Develop monitoring and error handling for synchronization failures, webhook errors, and data anomalies.

• Manage permissions, data cleansing, privacy, security, and compliance across systems.

• Create AI-powered automations, formulate strategy, audience segments, and lead lifecycle stages.

• Own the structure of campaigns and ensure tagging consistency for analytics.

• Direct the marketing operations agency and prioritize agency workload.

• Supervise one direct report and manage the agency relationship.

• Design the future team structure and implement automation to minimize manual agency hours.

⛳️ Requirements

• 8–10+ years of experience in marketing operations within a high-growth B2B SaaS company.

• Proven experience in managing personnel and/or external vendors or agencies.

• Practical experience in implementing AI-native solutions in marketing or GTM operations, including agentic workflows, AI-native MarTech platforms, or LLM-based automation.

• Experience supporting or collaborating with a BDR or SDR function, including tooling, sequencing, and pipeline reporting.

• Familiarity with developer-first motions and open-source software is preferred.

• Experience in evaluating and transitioning to AI-native marketing automation platforms is a significant advantage.

• Extensive, hands-on proficiency in Marketo and Salesforce, including campaign builds, lead lifecycle configuration, and Marketo-to-SFDC synchronization behavior.

• Experience in designing and governing attribution models and funnel definitions in a consumption or usage-based business is a strong plus.

• Working knowledge of enrichment, intent data, Outreach or similar sales engagement tools, and CRM integrations.

• Understanding of GDPR, CCPA, and CASL compliance practices.

• Proven history of building automation and process enhancements that reduce manual workload.

• Comfortable working with imperfect data and evolving definitions.

• Ability to communicate clearly across Marketing, Sales, and Data & Analytics teams.

• Must be legally authorized to work in the intended location.

🏝️ Benefits

• Equity.

• Bonus ranging from $31,300 to $50,000.

• AI interview notetaker recording is utilized internally; candidates may choose to opt out without affecting their candidacy.