Marketing Operations Email Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Conduct an audit of the existing Marketing Hub email configuration, covering templates, modules, lists, workflows, subscription types, suppression, and reporting.

• Develop and uphold a modular email library within Marketing Hub.

• Reconstruct recurring emails as templates in Marketing Hub.

• Test the library across various send types and resolve issues in collaboration with Design and Development.

• Document the usage of modules and templates for producers.

• Review commonly utilized lists and document audience logic.

• Create reusable active lists and segments based on approved Marketing Hub and CRM properties.

• Apply suppression rules for nurture, live deal, at-risk customer, renewal, and low-engagement audiences.

• Incorporate inclusion and exclusion options into email briefing and list-building processes.

• Collaborate with Marketing Operations on the approved-property dictionary.

• Enhance the intake workflow and central email calendar.

• Develop QA checklists and HubSpot checks from Asana requests through to scheduled sends.

• Identify audience overlap and competing sends.

• Integrate email best-practice checks into production workflows.

• Review and update subscription types and reconversion logic.

• Establish channel-health reporting for engagement, unsubscribes, spam complaints, deliverability, and contact volume.

• Generate recurring HubSpot reports by audience, campaign, and email type.

• Monitor contact pressure, low-engagement cohorts, and sender-reputation issues.

• Operate as an individual contributor alongside Design, Development, and Marketing Operations.

⛳️ Requirements

• Over 3 years of experience in building and administering HubSpot Marketing Hub, including configuration beyond sending emails from the UI.

• Proven expertise in HubSpot Marketing Hub email, modules and templates, personalization tokens, lists, and workflows.

• Experience in implementing suppression, subscription types, and list governance within HubSpot.

• Familiarity with email deliverability, authentication principles, bounce and spam-complaint management, and sender reputation.

• Capability to document audience logic and production processes for future reference.

• Excellent written communication skills and ability to collaborate with Design, Development, and Marketing Operations.

• National police history check and reference checks are mandatory prior to commencing work.

• Must possess legal authorization to work in the Philippines without company visa sponsorship.

🏝️ Benefits

• Monthly Lifestyle subsidy aimed at supporting financial, physical, and mental health.

• WFH setup allowance.

• $1500 USD annual allowance for Learning & Development.

• Annual leave/PTO in addition to two extra UpGuardian leave days.

• 18 weeks of paid Parental Leave.

• Personal Leave Allowance, which includes sick and carer's leave.

• Fully remote working environment with no mandatory office attendance.

• High-spec laptops provided.

• Paid subscriptions for generative AI tools.