This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement field and channel marketing strategies that align with go-to-market priorities, revenue goals, and growth initiatives.

• Collaborate with Channel Sales, Sales, Sales Enablement, and Marketing teams to foster growth across distributors, national partners, system integrators, resellers, and ecosystem partners.

• Create and oversee strategic partner marketing plans aimed at supporting demand generation, pipeline development, partner engagement, and revenue growth.

• Lead comprehensive demand-generation campaigns utilizing digital platforms, email, webinars, social media, content, and events.

• Develop, manage, and refine Marketing Development Fund programs and co-marketing initiatives with partners, including measuring ROI.

• Spearhead participation in strategic partner events, trade shows, conferences, webinars, and industry programs.

• Create and modify marketing assets, sales enablement materials, campaign resources, and co-branded content.

• Ensure that partners have timely access to messaging, positioning, product information, campaigns, and sales resources.

• Oversee partner communications and engagement programs, including newsletters, campaign updates, and ongoing outreach efforts.

• Establish and monitor KPIs such as lead generation, pipeline contribution, partner engagement, campaign ROI, MDF effectiveness, and channel-sourced revenue.

• Analyze marketing performance to provide actionable insights and regular reporting to Sales and Marketing leadership.

• Assess program effectiveness and suggest improvements to enhance partner productivity, marketing efficiency, pipeline, and revenue contributions.