Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance marketing automation systems to facilitate lead generation, nurturing, segmentation, and campaign implementation.

• Manage lead scoring, routing, lifecycle oversight, and data governance.

• Design and implement email marketing, nurturing, and customer engagement initiatives.

• Collaborate on developing content and distribution strategies aimed at demand generation, customer engagement, and sales enablement.

• Administer and optimize the integration of Salesforce with marketing automation tools.

• Work closely with Sales and Sales Operations leadership regarding lead follow-up, pipeline management, and assessing marketing effectiveness.

• Create and maintain dashboards, reports, and analytics to evaluate campaign performance, lead quality, pipeline contributions, and marketing ROI.

• Analyze campaign and funnel performance, suggesting enhancements for conversion rates and marketing efficiency.

• Supervise marketing technology management, including webinar platforms, event and trade show lead capture tools, digital marketing systems, and reporting mechanisms.

• Assist in database management, uphold data quality initiatives, and ensure adherence to marketing and privacy regulations.

• Manage external vendors, contractors, and temporary personnel.

• Oversee the inventory of marketing materials, fulfillment processes, and operational support for field sales teams.

• Train and provide support to marketing and sales teams on marketing technology, lead management, reporting tools, and best practices.

⛳️ Requirements

• Proficiency in marketing automation platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, Pardot, or similar tools.

• Solid understanding of marketing operations, lead management, lead scoring, segmentation, campaign execution, and customer lifecycle marketing.

• Experience in managing and optimizing Salesforce CRM integrations along with related marketing technology platforms.

• Knowledge of marketing analytics, attribution models, campaign reporting, dashboard creation, and ROI assessment.

• Familiarity with content marketing processes and the significance of content in customer acquisition and nurturing programs.

• Capability to develop and document marketing processes, workflows, and operational best practices.

• Strong management and leadership abilities.

• Excellent verbal and written communication skills.

• Outstanding presentation and public speaking capabilities.

• Strong independent decision-making, analytical, and problem-solving skills.

• Ability to effectively plan and manage successful projects, including timelines, budgets, resources, tasks, and responsibilities.

• Exceptional planning and organizational capabilities.

• Proficient negotiating skills and the ability to manage outsourced relationships.

• Capacity to influence, build relationships, navigate organizational complexities, and manage conflicts.

• Extensive professional and managerial skills with an understanding of industry practices and company policies and procedures.

• Ability to lead virtual teams.

• Typically 10 or more years of progressive responsibility and complexity in Marketing Operations, Marketing Automation, Demand Generation, CRM Administration, or a related field.

• At least 1 year of management experience.

• A Bachelor's Degree or its global equivalent is preferred; a Master's degree or its global equivalent is a plus.

• Travel requirements are typically less than 10%.

• No special physical demands are required.

🏝️ Benefits

• Bonus eligibility.

• Medical, Dental, and Vision Coverage.

• 401K Plan with Company Match.

• PTO.

• Paid Parental Leave.

• Income Protection.

• Work Life Assistance Program.

• Flexible Spending Accounts.

• Educational Benefits.

• Worldwide Scholarship Program.

• Volunteer Opportunities.

• Remote work / Work from Home.