Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Operate at the crossroads of marketing, engineering, and analytics by acting as a translator who converts intricate marketing strategies into technical specifications, infrastructure, and scalable solutions.

• Take charge of our enterprise Email Service Provider (Braze) - overseeing data inflows and outflows, managing CDP integrations, and handling unsubscribe governance to guarantee top-tier orchestration.

• Act as our comprehensive Ad Operations team - establishing event passback to paid advertising platforms, installing and configuring tracking pixels, and developing strategies to enhance spending efficiency through our event implementation.

• Manage the operational lifecycle of campaigns from inception to execution - setting UTM tracking standards, designing scalable data ingestion methods, and creating ESP infrastructure that facilitates rapid experimentation.

• Develop strong campaign monitoring, delivery alerting, and validation frameworks to ensure impeccable technical setup and message execution.

• Advocate for data governance, documentation, and deliverability best practices throughout our marketing technology stack, ensuring complete compliance with CAN-SPAM while protecting IP and domain integrity.

• Foster innovation within our lifecycle messaging channels by building sophisticated personalization features that enable us to connect with customers in unique, timely, and meaningful ways.

⛳️ Requirements

• You have over 5 years of experience overseeing enterprise ESPs and CDPs (experience with Braze is highly advantageous), managing data inflows and outflows, and ensuring data hygiene.

• You possess over 2 years of hands-on experience managing Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across various channels (Search, Social, Display, OTT, etc).

• You have strong, proficient SQL skills and are adept at querying, transforming, and modeling complex datasets to support targeting and custom audiences.

• You are a unique combination of marketer, engineer, and analyst, with an extraordinary ability to translate marketing strategies into technical architecture and execution plans.

• You possess a solid understanding of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.

🏝️ Benefits

• Health, Dental, & Vision benefits plus savings plans

• Mac computers + work-from-home stipend to set up your home office

• Monthly internet and phone reimbursement

• Employee Stock Purchase Plan

• Restricted Stock Units (RSUs)

• 401(k) plan to help you save for retirement plus a company match

• Robust tuition reimbursement program

• $1,000 travel perk on each Earnie-versary to anywhere in the world

• Competitive days of annual PTO

• Competitive parental leave