Marketing Operations Coordinator

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Develop and implement comprehensive marketing programs using Marketo, which include emails, landing pages, forms, smart lists, nurture streams, and both batch and trigger campaigns.

• Oversee the operations for events and webinars, which encompass integrations from Marketo to third-party platforms, synchronization of registrations and attendance, confirmation workflows, and program steps driven by webhooks.

• Ensure data quality and hygiene is consistently maintained across both Marketo and Salesforce.

• Resolve synchronization challenges between Marketo and Salesforce.

• Assist in managing lead lifecycle and routing processes.

• Enhance alert systems to ensure timely notifications are sent to the appropriate owner.

• Coordinate campaign intake and execution through Jira.

• Process requests, maintain tracking documents and launch checklists, and communicate progress to stakeholders.

• Create and uphold campaign performance reports.

• Provide insights and recommendations for optimization.

• Maintain reusable templates and thoroughly documented procedures.

⛳️ Requirements

• 1–2 years of experience in marketing operations, campaign management, or a comparable B2B marketing position.

• Practical experience in constructing and managing campaigns within a marketing automation platform, with a strong preference for Marketo.

• Familiarity with Salesforce.

• Proficient in campaign creation and reporting.

• Understanding of the lead and data flow between a marketing automation platform and a CRM.

• Outstanding attention to detail.

• Strong organizational abilities and capacity to handle multiple campaigns and deadlines in a dynamic environment.

• Data-driven and process-oriented mindset.

• Excellent and proactive communication skills.

• Ability to collaborate across demand generation, events, content, and sales teams.

• Comfort in navigating ambiguity and a tendency to take action.

• Experience as a Marketo Administrator is a plus.

• Familiarity with building reports and working with marketing data is an advantage.

• Proficiency in utilizing AI tools to automate repetitive tasks is a bonus.

• Experience in marketing to technical audiences is a plus.

• Capacity to work remotely and travel 3–4 times a year.

• Authorization to work in the United States.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance at minimal or no cost to you.

• Competitive rates for family health coverage.

• Disability and life insurance.

• Unlimited paid time off (PTO).

• An annual wellness day.

• Generous parental leave and return-to-work policy.

• Equity in a rapidly growing company.

• Remote-first culture with offices available in NYC and major cities when desired.

• Support for professional development.

• Access to wellness programs.