Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the technical functioning of the account-based marketing orchestration layer.

• Convert intent-platform signals into automated, sequential actions across marketing automation and CRM platforms.

• Collaborate with campaign and field marketing teams to ensure programs reach the appropriate accounts at optimal times.

• Manage and enhance marketing technology systems, workflows, API calls, integrations, and synchronization processes.

• Identify, resolve, and document system malfunctions and performance challenges.

• Design and develop AI-driven workflows utilizing qualitative signals and firmographic data for dynamic lead scoring and routing.

• Create API calls, design orchestration logic, test edge cases, and refine based on conversion results.

• Develop and oversee enrichment workflows that merge behavioral, intent, firmographic, and web-research data.

• Establish account-level intelligence profiles that detail buying-committee engagement and organizational priorities.

• Document field mappings, AI orchestration logic, and adjustments to routing rules.

• Create self-service reporting and dashboards to monitor campaign performance, list quality, and lead status.

• Produce enablement resources for troubleshooting routine tasks and utilizing AI tools.

• Review marketing automation-to-CRM field mappings and define ownership of inbound routing rules.

• Implement agentic AI workflows and automate manual ABM orchestration sequences.

• Monitor lead-sync exceptions and ensure that regressions are detected before impacting Sales.

⛳️ Requirements

• 3 to 5 years of experience in B2B SaaS Marketing Operations, Revenue Operations, or a related systems-oriented role.

• Practical experience with marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM synchronizations.

• Proven capability to create and deploy automated workflows that invoke external APIs, whether webhooks, REST APIs, or LLM endpoints, in a production setting.

• Deep understanding of B2B funnel mechanics, encompassing MQL definitions, lifecycle stage transitions, opportunity lifecycles, and attribution models.

• Experience mentoring or supporting non-technical stakeholders on new tools, AI workflows, or self-service reporting.

• Practical administrative experience with intent data platforms, routing engines, and ABM orchestration.

• Prior experience developing LLM-powered workflows for lead scoring, routing, or qualification.

• Proficiency in reading and writing JSON, interacting with REST APIs, and independently troubleshooting integration errors.

• Required written application response of no more than 200 words.

• Ability to perform primarily computer-based office work, including extended periods of sitting or standing.

🏝️ Benefits

• Medical, Dental, Vision, Life, and Disability Insurance.

• Employee Assistance Program (EAP).

• 401(k) plan.

• Uncapped paid time off program for exempt employees.

• Accrual-based paid time off program for non-exempt employees.

• 14 paid holidays each year.

• Long-term incentives in the form of equity.

• Short-term incentives of either bonus or commission.

• AI-assisted interview process with consent requested prior to recording.

• Inclusive culture and employee assistance initiatives.