
Marketing Operations Lead
Posted 1 day ago

Posted 1 day ago
This is a fully remote position, open to applicants in United States.
• Take ownership of and enhance the marketing technology stack, utilizing HubSpot as the primary platform, which includes administration, workflows, integrations, and data management.
• Create and continuously refine marketing processes to boost team efficiency and accelerate campaign execution.
• Develop and sustain analytics and reporting frameworks to evaluate marketing performance and return on investment (ROI).
• Lead collaborative projects that involve Marketing, Sales, and other departments, ensuring alignment of timelines, stakeholders, and deliverables.
• Discover and implement AI-driven tools and workflows to enhance marketing productivity, personalization, and execution speed.
• Oversee lead scoring, segmentation, and lifecycle automation processes within HubSpot.
• Act as the internal authority and primary resource for MarTech inquiries, training, and best practices.
• Track data quality across marketing systems and guarantee seamless transitions with sales and customer relationship management (CRM) data.
• A minimum of 5 years of experience in marketing operations, showcasing proficiency in HubSpot administration.
• Proven experience in marketing analytics, reporting, and creating dashboards.
• Demonstrated capability in leading cross-functional projects involving multiple stakeholders.
• Practical experience applying AI tools to marketing workflows, including content creation, personalization, automation, or analysis.
• Strong skills in process design and documentation.
• Exceptional communication abilities with a talent for translating data and systems into comprehensible recommendations for non-technical audiences.
• Experience in the B2B SaaS or real estate sectors is advantageous.
• HubSpot certifications are a plus.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and continuing education.
• Flexible work arrangements to promote work-life balance.
• Collaborative and innovative work environment.
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