Digital Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of website functionality and marketing technology to drive revenue growth and maintain healthy KPIs.

• Lead the assessment, planning, scheduling, deployment, execution, and upkeep of site functionality and marketing technology.

• Ensure marketing platforms maintain uptime and function reliably for customers.

• Collaborate with various departments and occasionally manage projects to integrate marketing technology platforms with company systems and processes.

• Oversee digital customer journeys across both B2B and Direct-to-Consumer channels.

• Identify areas for enhancing customer journeys and boosting revenue growth.

• Align digital marketing touchpoints with customer acquisition efforts and monitor success throughout the customer journey.

• Implement personalization and segmentation strategies across website and email platforms.

• Clearly communicate technical capabilities to internal teams and customers when necessary.

• Manage KPIs and associated metrics for websites, apps, and third-party platforms, including conversions, conversion rates, cart size, returns, and customer experience.

• Oversee departmental reporting tools, primarily Google Analytics and performance data from platforms.

• Act as the primary contact for digital marketing reporting requirements.

• Generate ad hoc reports for digital platforms.

• Manage and monitor the digital technology budget.

• Supervise digital marketing specialists, including scheduling, performance evaluations, and bonus/salary assessments.

• Lead the search for new talent when necessary.

• Manage relationships with outside agencies and vendors to ensure timely, on-budget delivery and positive outcomes.

• Adapt responsibilities as ecommerce and digital marketing technologies evolve.

⛳️ Requirements

• 5-10 years of experience in digital marketing with a solid grasp of fundamental digital marketing principles.

• 3-5 years of experience with BigCommerce or Shopify website management; BigCommerce preferred, particularly with BigCommerce B2B App/Module.

• Minimum of five (5) years managing e-commerce websites generating at least $10M annually, with over 500 product variations.

• At least 2 years of experience with API data flows that synchronize cross-channel marketing data (e.g., from BigCommerce to Klaviyo, or API to specific BigCommerce segments).

• Expert knowledge of website technologies, including HTML/CSS and content management systems.

• Experience in executing and reporting on campaigns using digital marketing tools like Klaviyo, Yotpo, JustUno, or similar programs that enhance marketing automation capabilities.

• 3-5 years of experience with Google Analytics/GA4 or similar analytics tools.

• At least one (1) year of experience managing budgets, ideally with 1 to 3 direct reports in digital marketing and website management.

• Advanced Excel reporting skills and a strong background in analyzing and interpreting data.

• Experience working with B2B and Direct-to-Consumer audiences.

• Strong communication and project management abilities.

• Proficiency in Microsoft Office Suite (including Outlook, Word, and PowerPoint).

• Bachelor’s Degree in Marketing or Business; coursework in digital media, web design, and/or computer programming is highly preferred.

• Practical knowledge and experience in managing daily ecommerce operations and digital marketing tools.

• Excellent verbal and written communication skills.

• Ability to manage multiple projects simultaneously and independently.

• Strong attention to detail and organizational skills.

🏝️ Benefits

• Competitive Salary

• Bonus

• Medical/Dental/Vision/Life Insurance

• PTO

• Employee Discount