Senior Marketing Operations Specialist – ActiveCampaign

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily operations and administration of ActiveCampaign.

• Develop and manage contact lists, segments, tags, custom fields, and audience frameworks.

• Design, configure, test, and launch email marketing initiatives.

• Create and oversee forms, subscription forms, and lead-capture mechanisms.

• Construct and sustain automations and customer journeys in accordance with business needs.

• Set up campaign targeting, scheduling, personalization, and audience criteria.

• Conduct quality assurance and testing of campaigns, forms, links, automations, and email content prior to launch.

• Track campaign performance metrics, including open rates, click-through rates, engagement levels, conversions, and other key performance indicators.

• Generate regular marketing performance reports and dashboards, offering insights derived from campaign data.

• Ensure data integrity while managing appropriate contact segmentation and maintaining database hygiene.

• Recognize opportunities to enhance campaign performance, segmentation, automation, and overall marketing strategies.

• Address issues related to campaigns, forms, automations, lists, and contact information.

• Collaborate with Marketing and Content teams to convert campaign requirements into ActiveCampaign configurations.

• Ensure that campaigns adhere to internal protocols and relevant email marketing, consent, and data privacy regulations.

• Document the setup of campaigns, automations, processes, and operational procedures.

⛳️ Requirements

• Practical experience with ActiveCampaign or a comparable marketing automation/CRM platform.

• Comprehensive knowledge of email marketing and marketing automation principles.

• Familiarity with audience segmentation, lists, tags, forms, and automations.

• Experience in creating and analyzing marketing reports and campaign analytics.

• High attention to detail and a quality assurance mindset.

• Solid understanding of email campaign metrics and optimization techniques.

• Capability to engage with multiple stakeholders and translate business needs into platform configurations.

• Strong organizational and problem-solving abilities.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Comprehensive health and wellness benefits.

• Collaborative and supportive team culture.