Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop comprehensive pipeline reporting that encompasses source, channel, stage conversion, velocity, target coverage, and stalled deals utilizing Salesforce as the primary system of record.

• Track weekly pipeline performance, pinpoint deviations from trends, and highlight potential risks prior to quarterly shortfalls.

• Suggest and execute modifications to channel mix, campaign targeting, lead scoring, routing, SDR follow-up, and ICP fit; assess outcomes.

• Deliver analysis for weekly pipeline assessments and monthly as well as quarterly GTM evaluations.

• Construct Stord’s multi-touch marketing attribution model spanning demand generation, paid advertising, events, content and brand initiatives, partnerships, and SDR outreach.

• Oversee Salesforce Campaigns and campaign influence tracking utilizing HubSpot as the upstream data source.

• Create executive and Board-level marketing performance reports detailing pipeline by source, channel ROI, funnel conversion, and spending efficiency.

• Manage UTM structure, tracking parameters, and campaign tagging standards within HubSpot.

• Sustain attribution methodologies and dashboards for weekly, monthly, and quarterly GTM assessments.

• Control lead management from capture to opportunity, encompassing forms, lead scoring, qualification, and HubSpot-to-Salesforce routing.

• Enhance lead assignment rules, SLAs, speed-to-lead targets, and routing sustainability.

• Assess the impact of routing on conversion rates and pipeline generation.

• Collaborate with Sales and SDR leadership on follow-up standards, lifecycle definitions, and feedback mechanisms.

• Administer HubSpot workflows, lifecycle stages, lead scoring, segmentation, lists, forms, sequences, and campaigns.

• Manage the HubSpot-to-Salesforce integration, field mapping, sync health, and data flow.

• Design and sustain marketing automation and nurturing programs.

• Ensure database integrity through enrichment, deduplication, suppression, data standards, and compliance with privacy regulations.

• Support Salesforce data integrity, campaign hygiene, field validation, and marketing-related workflows.

• Identify gaps in the GTM tech stack and oversee enrichment, routing, and automation integrations.

⛳️ Requirements

• 4+ years of experience in marketing operations, revenue operations, or GTM analytics within a B2B, tech-enabled services, logistics, or commerce technology setting, with HubSpot administration as a fundamental aspect of the experience.

• Advanced proficiency in HubSpot, covering workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations.

• Proven experience in creating a marketing attribution model by channel.

• Familiarity with Google Analytics 4 (GA4), website traffic and conversion channel analysis, and UTM tagging.

• Experience in developing pipeline and marketing performance reports in Salesforce and presenting findings to executive or Board-level audiences.

• Practical experience in managing lead routing and lead management, with quantifiable results.

• Knowledge of HubSpot workflows, LeanData, Chili Piper, or comparable tools.

• Strong Salesforce experience, including reporting, data upkeep, Salesforce Campaigns, campaign influence, attribution, pipeline tracking, and basic workflows.

• Analytical skills with Salesforce, Google Sheets, and BI tools; comprehension of data structures and object relationships within HubSpot and Salesforce.

• Excellent communication and presentation abilities.

• Self-motivated with the capacity to set priorities and execute tasks without close supervision.

• HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications are highly preferred.

• Salesforce Administrator certification is a plus.

• Additional experience with Clay, Apollo.io, Nooks, LinkedIn Sales Navigator, Omni, CRM analytics, ecommerce, logistics, fulfillment, or technology related to commerce is desirable.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• A dynamic and inclusive work environment.