Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the hands-on technical lead for the marketing technology ecosystem, which includes Marketo and associated tools.

• Configure, sustain, optimize, assess, and suggest marketing technology solutions.

• Manage the lead lifecycle, scoring, nurture framework, and operational campaigns.

• Oversee programs, detect leaks and underperformance, reengineer logic, and create modular, replicable programs.

• Troubleshoot sync failures, routing issues, field mapping, and webinar/event integrations independently.

• Maintain email segmentation, personalization, dynamic content, deliverability, sending governance, frequency rules, suppressions, and audience conflict controls.

• Establish UTM tracking standards, campaign and channel taxonomy, attribution tools, and ensure data accuracy for campaign reporting.

• Ensure data integrity through hygiene, deduplication, normalization, enrichment, and purging processes.

• Set and uphold standards and documentation for processes, systems, programs, tools, and workflows.

• Collaborate with Demand Gen, Events, and Sales to convert goals into system execution and handle intake/prioritization.

• Lead the external execution agency by defining specifications, standards, and quality expectations.

• Provide mentorship as the team expands.

• Propel AI-driven automation for scoring, segmentation, QA, and repetitive tasks with appropriate governance.

⛳️ Requirements

• Over 5 years of experience in marketing operations, preferably in B2B SaaS.

• Marketo Certified Expert (Adobe Certified Expert — Marketo Engage), or equivalent demonstrated hands-on expertise.

• Extensive hands-on experience with Marketo.

• Strong functional knowledge of Salesforce, including its data model and Marketo synchronization/integration.

• Proven experience in owning and significantly enhancing a production lead lifecycle and scoring model.

• Background in implementing and maintaining tracking and attribution infrastructure.

• Solid email operations experience, including segmentation and personalization logic, nurture creation, deliverability, and sender reputation.

• History of working independently as the sole or senior technical owner of an instance.

• Familiarity with GDPR/CCPA is a plus.

• Experience in directing an agency and mentoring a team is advantageous.

• Knowledge of webinar, ABM, enrichment, and modular email build platforms is beneficial.

• Ability to work remotely from Canada; preference for the ET Timezone.

• Travel requirements are minimal, less than 10%, occurring once or twice a year.

• Background check is mandatory.

🏝️ Benefits

• $200/month (USD) for personal enhancement.

• Comprehensive health and life insurance coverage for employees.

• Competitive salary and bonus program.

• Statutory vacation along with flexible vacation options.

• Time off for birthdays and volunteering activities.

• Access to employee resource groups.

• Opportunities for team and company-wide gatherings.

• Flexible remote work arrangement.