Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement the Marketing Operations roadmap and convert Marketing and GTM priorities into scalable systems, processes, and programs.

• Manage the marketing automation platform, encompassing workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.

• Integrate marketing automation, Salesforce, product data, and analytics.

• Establish attribution and measurement for marketing and product-led journeys.

• Create reporting and self-service dashboards to aid Marketing and GTM decision-making.

• Collaborate with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers.

• Develop experimentation infrastructure for marketer-led testing.

• Oversee the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and technology evaluations.

• Create scalable high-volume email operations while ensuring customer experience is safeguarded.

• Analyze datasets to pinpoint friction or drop-off points and propose conversion enhancements.

• Manage the Marketing Operations segment of the larger Marketing budget and assess technology investments based on value, scalability, and ROI.

• Investigate AI-enabled marketing operations and AI visibility measurement workflows.

• Report to the Senior Director of Revenue Operations.

• Collaborate with Growth, RevOps, Data, Product, and other GTM teams.

⛳️ Requirements

• Over 7 years of experience in Marketing Operations or a related field.

• Proven ability to operate independently in a complex B2B SaaS or product-led growth context.

• Extensive experience with marketing automation platforms and CRM systems like HubSpot, Marketo, Eloqua, and Salesforce.

• Knowledge of lifecycle stages, campaign architecture, attribution, lead or account routing, and data governance.

• Experience handling high-volume customer or prospect datasets.

• Significant background in managing high-volume email programs.

• Understanding of deliverability, domain and inbox reputation, audience management, warming strategies, and risks associated with large-volume sending.

• Strong analytical capabilities with a knack for investigating complex datasets and translating findings into actionable recommendations.

• Experience in developing or managing lifecycle, nurture, or in-product engagement programs linked to activation or conversion outcomes.

• Proficiency in designing integrations across marketing automation, CRM, product, analytics, and data systems.

• Experience in building measurement and experimentation frameworks.

• Strong fluency in GTM across Marketing, Growth, Sales, RevOps, Product, and Customer Success.

• Comfortable using AI-enabled tools and workflows with discretion to validate outputs.

• Familiarity with product analytics tools such as Amplitude.

• Experience with emerging AEO or AI-visibility tools is advantageous.

• Experience working with contractors, agencies, or distributed partners is beneficial but not mandatory.

• Familiarity with developer tools, web platforms, or another high-volume PLG business is advantageous.

• A resume or brief listing of job history and skills is required when applying.

🏝️ Benefits

• Comprehensive benefits package.

• Participation in Netlify’s equity plan.

• Equal Opportunity Employer.

• Disability accommodations available during interviews.

• Fully distributed company culture.

• Flexible location-based compensation ranges.