Senior Marketing Operations Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of essential elements within Marketing’s measurement, analytics, and reporting framework.

• Report directly to the Director of Marketing Operations.

• Facilitate cross-departmental collaboration with Finance and Sales Operations to ensure uniform reporting and auditing practices.

• Oversee and design comprehensive marketing reporting within Salesforce and Tableau, establishing key performance indicators (KPIs).

• Define and standardize scalable analytical processes and reporting methodologies across various tools.

• Set KPIs and benchmarks for testing and future modeling initiatives.

• Integrate data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other platforms to deliver comprehensive performance insights.

• Design, execute, and manage multi-touch attribution and marketing influence models.

• Evaluate campaign performance across various channels and funnel stages to determine necessary data structures and analytical strategies.

• Define and implement data structures for creating, auditing, visualizing, and developing Marketing reports.

• Propel cross-functional data integration projects that support operational workflows within the company.

• Own the strategic roadmap and execution for consolidating disparate marketing data sources for thorough analysis.

• Construct predictive models and forecasts for Marketing Qualified Leads (MQLs), pipeline, and bookings using both top-down and bottom-up approaches.

• Lead intricate cross-functional analyses to enhance data quality and inform business decisions.

• Create analytical frameworks to reveal insights, trends, and strategies for marketing optimization.

• Provide weekly executive-level reporting and strategic recommendations.

• Convert complex analyses into clear narratives and actionable recommendations for both marketing team members and executives.

⛳️ Requirements

• Over 5 years of progressive experience in marketing analytics or operations.

• Advanced skills in Excel and/or Google Sheets, particularly in the analysis and synthesis of complex datasets.

• Experience in applying statistical modeling, forecasting, and advanced analytical techniques to evaluate business and marketing performance.

• Proven track record in developing marketing attribution methodologies, including multi-touch attribution and marketing influence models.

• Strong understanding of the marketing and sales funnel, covering MQL, pipeline, bookings, conversion, and associated performance metrics.

• Experience in building scalable reporting frameworks, dashboards, and KPI measurement systems.

• Excellent communication and data storytelling skills, with the ability to present complex analyses as clear insights and recommendations for both technical and non-technical audiences.

• Capability to cultivate cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership.

• Familiarity with Salesforce, Marketo, Tableau, Google Analytics, or similar platforms.

• Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative discipline, or equivalent practical experience (preferred).

• Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or other marketing and sales technology platforms (preferred).

🏝️ Benefits

• Extensive medical benefits with employer contributions to premiums and HSA accounts.

• Gym reimbursement.

• Pet insurance.

• Complimentary access to the Calm app and Rocket Lawyer.

• Fully remote work environment.

• Monthly technology stipend for remote work needs.

• Parental leave.

• Support for fertility and adoption.

• 401(k) plan with employer matching.

• Flexible paid time off (PTO).

• Paid sick leave.

• Company holidays and winter break (from December 24th to January 1st).

• Annual allowance for learning and development covering external training, classes, workshops, conferences, and educational materials.

• Incentive stock options.

• Comprehensive employer benefits.

• Opportunity to contribute to the future of education and enhance the lives of students and educators.