Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and expand the systems, processes, and data infrastructure that drive Horizon3’s go-to-market strategy.

• Oversee the daily operations and functional integrity of the marketing automation platform and its integration with Salesforce.

• Assist with segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance initiatives, including GDPR and CCPA.

• Assess, research, and implement new go-to-market technology solutions.

• Aid in the development of business cases, vendor logistics, and implementation tasks.

• Perform audits, testing, and troubleshooting throughout the marketing technology landscape.

• Implement data governance protocols to ensure accuracy and consistency across interconnected systems.

• Identify issues in funnel conversion and handoff, and facilitate cross-functional resolutions.

• Assist in campaign setup, pre-launch quality assurance, tracking validation, and multi-channel launches.

• Coordinate account-based marketing initiatives, including account list uploads, segmentation, tool configuration, and reporting.

• Monitor workflows for inefficiencies and support process enhancements.

• Maintain and optimize systems and automations to minimize manual workloads.

• Research and deploy AI agents and automated workflows.

• Keep track of emerging marketing technologies and AI tools, providing insights to leadership.

• Maintain comprehensive documentation for workflows, standard operating procedures, and system configurations.

• Support end-user training, enablement, peer guidance, and onboarding processes.

• Collaborate on attribution, dashboards, metric definitions, data quality, lead scoring, and reporting.

• Act as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT teams.

• Align across functions on goals, definitions, and funnel processes.

⛳️ Requirements

• A minimum of 6 years of experience in marketing operations, revenue operations, or a similar role within B2B SaaS or technology sectors.

• Proficient, hands-on experience with marketing automation, ideally Pardot or Marketo, and Salesforce.

• Experience managing integrations between marketing automation platforms and Salesforce.

• Proven track record of leading complex, cross-functional systems projects from start to finish.

• Comprehensive understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking.

• Strong expertise in data management, analytics, and performance reporting.

• Experience in operationalizing account-based marketing initiatives.

• Practical experience utilizing AI tools to automate workflows, address challenges, and enhance team efficiency.

• Comfortable navigating ambiguity and establishing processes where necessary.

• Capable of articulating technical trade-offs to non-technical stakeholders and facilitating decision-making.

• Detail-oriented with a proactive approach; able to deliver precise work efficiently and take ownership of quality assurance.

• Familiarity with additional go-to-market tools such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk is a plus.

• Knowledge of Tableau, Power BI, or SQL is an advantage.

• Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market approaches is beneficial.

• Must have legal authorization to work in the United States.

• Must not require employment visa sponsorship now or in the future.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Health, vision, and dental insurance coverage for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• An inclusive and collaborative culture.

• Options for remote and hybrid work depending on the role and location.

• Minimal travel required for internal offsites, with job-related travel expenses subject to managerial review and approval.