Marketing Operations Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitate data-driven decision-making for marketing operations.

• Foster efficient campaign execution, precise attribution, and scalable growth.

• Work collaboratively with marketing, sales, and IT teams to analyze and enhance demand generation, lifecycle marketing, and digital performance processes.

• Partner with marketing and sales stakeholders to ensure data accuracy, effective tracking, and alignment of systems.

• Create dashboards and reports to bolster marketing analytics, ensure data integrity, and improve platform visibility.

• Develop and document procedures, workflows, and governance standards for campaign execution and lead management.

• Collaborate with demand generation and lifecycle teams on lead routing, segmentation, scoring models, and A/B testing initiatives.

• Monitor and report on platform performance, system errors, and integration discrepancies.

• Take ownership of troubleshooting and quality assurance tasks.

• Report directly to the Sr. Director of Revenue Operations & Analytics.

• Expected travel requirement is 10%.

⛳️ Requirements

• Candidates residing in the continental United States will be considered.

• Must be legally authorized to work in the United States and must not currently or in the future require sponsorship for employment visa status.

• A Bachelor’s degree in a related field or equivalent education and work experience is required.

• At least 4 years of experience in marketing operations, marketing technology, or related roles.

• Hands-on experience with Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking.

• Practical experience with WordPress for website updates, plugin management, and performance enhancement.

• Proficient in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive.

• Familiarity with tagging, tracking, UTM frameworks, Google Tag Manager, and GA4 is essential.

• Experience in supporting lead routing and scoring, lifecycle management, attribution modeling, and campaign analytics.

• Strong technical aptitude and project management capabilities.

• Ability to translate marketing requirements into system solutions.

• Excellent communication skills and capability to partner cross-functionally while training others on tool utilization.

• Preferred: hands-on proficiency with Salesforce standard and custom objects, reports, dashboards, list views, and reporting schema.

• Preferred: strong Excel skills, including proficiency in lookups, pivot tables, and basic modeling.

• Preferred: experience in building or maintaining dashboards using Tableau, QuickSight, or similar BI tools.

• Preferred: experience in prompt engineering for Large Language Models (LLMs) for data-driven analysis.

• Preferred: meticulous attention to detail and robust documentation practices.

• Preferred: ability to handle requests from multiple stakeholders and prioritize competing daily demands.

• Background check required after a conditional job offer.

🏝️ Benefits

• Competitive salary in line with market standards.

• Comprehensive benefits package.

• Uncapped variable incentive plans or an annual discretionary performance bonus for applicable roles.

• Reasonable accommodations or assistance available for completing the online application.

• Equal employment opportunity offered.