Marketing Operations, AI Specialist

This is a fully remote position, open to applicants in India, +1 more country.

📋 Description

• Organize and maintain contact, account, and lead information within HubSpot and Salesforce.

• Identify the underlying issues causing poor data quality, rectify them, and implement measures to avoid future occurrences.

• Develop AI-driven workflows for data enrichment, deduplication, and cleanup processes.

• Manage marketing and campaign attribution from initial contact to successful closure.

• Ensure accurate tracking of campaigns and create reports to inform pipeline investment choices.

• Generate and enhance target lists in Clay and TitanX aligned with Balto's Ideal Customer Profile (ICP) and target accounts.

• Maintain lists that are precise, deduplicated, and ready for immediate use.

• Automate repetitive tasks using AI agents or straightforward tools to replace manual efforts.

• Address challenges independently and offer informed recommendations.

• Document processes, fields, and modifications, and convey their significance effectively.

• Create BDR activity reports that encompass calls, emails, and contacts.

• Determine which lists should be sequenced and input contacts into Outreach sequences.

• Oversee BDR task loads and sequence availability.

• Identify issues such as declining task completion rates, exhausted lists, or underperforming sequences.

⛳️ Requirements

• Minimum of 3 years of experience in marketing operations, sales operations, or revenue operations within a B2B environment.

• Highly detail-oriented with a focus on precision.

• Strong understanding of business context, report utilization, and the impact of decision-making.

• Capability to investigate issues, pose pertinent questions, and suggest viable solutions.

• Ability to communicate changes in processes, fields, and rules clearly.

• Practical experience with attribution models and campaign tracking methodologies.

• Proficient in handling large datasets in spreadsheets, including the use of formulas, lookups, filtering, and data cleansing techniques.

• Experience in supporting BDR or SDR teams with reporting, list creation, or sequencing tasks.

• Proven experience in building AI agents, custom assistants, automations, or multi-step workflows.

• Familiarity with utilizing AI for data cleaning and enrichment, list creation, result analysis, and automating repetitive tasks.

• Background in B2B SaaS or contact centers is advantageous.

• Knowledge of SQL or basic data manipulation skills is a plus.

• Prior experience as a Salesforce or HubSpot administrator is a bonus.

• Skills in building tools or scripts using Python, APIs, or no-code platforms are an added benefit.

• Must be available to work Monday through Friday, from 8:00 AM to 5:00 PM EST.

🏝️ Benefits

• Comprehensive health benefits.

• Provision of necessary equipment.

• Paid leave options.

• Fully remote work environment.

• Collaboration with intelligent and supportive teammates who are enthusiastic about AI.

• Genuine ownership of responsibilities with a clear pathway for career advancement.

• Opportunities for professional development within a culture that prioritizes learning.