Senior Marketing Operations Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee and cultivate the marketing operations team tasked with website support, account research, and campaign assistance.

• Define clear priorities, processes, quality benchmarks, and performance expectations.

• Manage and enhance the marketing operations ecosystem, encompassing HubSpot CRM and the HubSpot Marketing Hub architecture.

• Handle the marketing technology stack, including HubSpot, Apollo, ZoomInfo, website forms, analytics platforms, and associated vendors.

• Construct and refine campaign infrastructure, which includes forms, lists, segmentation, workflows, nurture programs, and lifecycle communication journeys.

• Establish and uphold data governance and hygiene across contacts, companies, leads, deals, campaigns, and sources.

• Own and enhance lead routing, scoring, assignment, qualification, and follow-up processes.

• Develop dashboards, attribution models, UTM standards, campaign frameworks, and reporting structures.

• Implement scalable automation and AI-enabled workflows for data acquisition, campaign execution, reporting, analysis, and optimization.

• Maintain process documentation, playbooks, and training resources.

• Program manage cross-functional initiatives, including the integration of acquired brands.

• Collaborate with Marketing, Sales, and other business functions to enhance operational efficiency and performance visibility.

⛳️ Requirements

• 7–10 years of experience in marketing operations, revenue operations, or a related discipline.

• Previous experience in a leadership or management role.

• Extensive hands-on expertise with HubSpot, including workflows, custom properties, list segmentation, lifecycle stages, lead scoring, reporting, automation, and CRM integrations.

• Proficient in managing marketing and CRM data, dashboards, integrations, campaign tracking, and system-driven processes with a high level of accuracy.

• Strong knowledge of lead management, marketing attribution, pipeline reporting, data governance, and sales and marketing methodologies.

• Capacity to translate business needs into actionable operational enhancements and execution strategies.

• Proven ability to utilize AI tools for workflow development, data analysis, content support, process documentation, and operational efficiency.

• Excellent project management and problem-solving capabilities.

• Skills in cross-functional collaboration.

• Outstanding written and verbal communication abilities.

• Experience in creating documentation, playbooks, and training materials.

• Comfortable working in a fast-paced environment with a practical approach, strong proactive mindset, and capacity to establish and standardize processes.

• HubSpot certification is highly preferred but not mandatory.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements to promote work-life balance.

• Collaborative and innovative work environment.