Marketing Operations Specialist

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Oversee and manage responses across all outbound channels on a daily basis; categorize intent and determine next steps.

• Engage with warm leads using pre-approved templates, schedule demonstrations, and transfer qualified leads to the sales team with complete context.

• Conduct follow-ups and re-engagement efforts on leads that have stalled; promptly handle opt-out requests.

• Keep precise CRM records, including contacts, companies, activities, notes, stages, deals, and ownership.

• Develop and sustain CRM workflows, automations, and integrations with outbound tools; ensure data hygiene is performed.

• Create, launch, and oversee multi-step email and LinkedIn campaigns, which include sequences, schedules, sending limits, and sender assignments.

• Establish nurture and re-engagement flows; implement deliverability best practices while managing lists and senders.

• Pause, troubleshoot, and reactivate campaigns based on performance evaluations and health assessments.

• Perform quality assurance on sequences, templates, and replies against approved content prior to launch.

• Ensure consistent sender identities across mailboxes and LinkedIn profiles; conduct spot checks on live sends.

• Manage sending domains, mailboxes, DNS authentication, and warm-up processes; monitor bounces, spam complaints, blocklists, inbox placement, and domain reputation.

• Scale sending volume according to account health; maintain healthy LinkedIn sender accounts within platform limitations; collaborate with vendors to resolve issues.

• Create targeted prospect lists using scraping, hiring signals, and data tools; deduplicate, clean, and apply suppression techniques.

• Enrich contacts with verified email addresses and phone numbers; prepare calling lists and oversee data credits.

• Provide weekly performance reports by channel and funnel stage; maintain CRM dashboards and differentiate genuine engagement from automated responses.

• Keep an up-to-date tracker of all active campaigns.

• Administer accounts, seats, subscriptions, and credits across the GTM tool suite.

• Document recurring processes as Standard Operating Procedures (SOPs); uphold naming conventions and assist sales with accurate data, lead context, and CRM modifications.

⛳️ Requirements

• At least 5 years of experience in marketing operations supporting a B2B outbound or demand generation team.

• Demonstrated experience in executing multi-channel outbound strategies across email and LinkedIn.

• Strong skills in CRM administration.

• Experience in managing lead responses and transitions to sales.

• Familiarity with email deliverability concepts: SPF, DKIM, DMARC, warm-up, and bounce management.

• Proficient in list building and data enrichment techniques.

• Advanced skills with spreadsheets.

• Exceptional attention to detail and proficiency in written English.

• Background in US healthcare or staffing outbound (preferred).

• Understanding of CAN-SPAM and TCPA fundamentals for US outreach (preferred).

• Primary internet connection with a minimum speed of 15 Mbps.

• Backup internet connection with at least 10 Mbps.

• Backup connection capable of supporting work during power outages.

• Desktop or laptop with an Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or equivalent processor.

• Minimum of 8 GB RAM.

• Backup device meeting or exceeding Intel Core i3 performance and functional during power interruptions.

• A working webcam.

• Noise-canceling USB headset.

• A quiet, dedicated home office environment.

• Smartphone for communication and verification purposes.

🏝️ Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.

• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.