Manager, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and cultivate a Marketing Operations team tasked with campaign enablement, marketing automation, quality assurance, deliverability, troubleshooting, MarTech operations, workflow enhancement, and specific marketing web operations.

• Oversee planning, prioritization, and execution over a horizon exceeding three months.

• Connect the campaign and operational backlog to business priorities, lifecycle objectives, stakeholder requirements, and measurable results.

• Manage comprehensive campaign operations from intake and scoping to sprint planning, requirements gathering, timeline oversight, quality assurance, launch coordination, post-launch issue resolution, and performance evaluation.

• Collaborate with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations teams.

• Ensure a scalable, reliable, and AI-enabled MarTech infrastructure.

• Take ownership of platform health, deliverability, and issue-resolution processes.

• Conduct root cause analysis and coordinate the resolution of platform, campaign, data, deliverability, and tracking challenges.

• Coordinate updates to landing pages, CMS workflows, deployment readiness, tagging and tracking, accessibility, performance monitoring, launch QA, and troubleshooting.

• Promote continuous improvement through AI, automation, experimentation, and scalable workflows.

• Identify opportunities to minimize manual tasks, enhance campaign quality, strengthen analytics, and boost team productivity while ensuring accuracy, compliance, and operational oversight.

⛳️ Requirements

• Several years of experience in marketing operations, revenue operations, marketing automation/technology, web operations, or a related field.

• Experience in managing or formally leading team members.

• Practical experience with marketing automation platforms such as Braze, SFMC, Marketo, or similar.

• Knowledge of campaign logic, audience segmentation, personalization, quality assurance, deliverability, reporting, and data-driven campaign execution.

• Familiarity with MarTech infrastructure and technical operations, including automation, data flows, integrations, reporting needs, platform troubleshooting, and UAT coordination.

• Strong project management and communication capabilities.

• Experience in requirements gathering, timeline management, stakeholder alignment, risk mitigation, and escalation handling.

• Knowledge of AI, automation, experimentation frameworks, or advanced analytics.

• Experience in designing or implementing AI-powered workflows, automation playbooks, campaign QA tools, intake automation, experimentation workflows, web QA processes, or reporting systems.

• Working knowledge of marketing web operations, including CMS workflows, landing page quality assurance, tracking implementation, Google Tag Manager, Google Analytics, conversion pixels, UTM governance, accessibility considerations, and Core Web Vitals.

• Ability to work collaboratively with Product, Engineering, Analytics, and Marketing Technology teams.

• Familiarity with SQL, structured data, campaign data models, APIs, integrations, or data pipelines is a plus.

• Experience with enterprise CMS platforms such as WordPress, Drupal, Adobe Experience Manager, Contentful, Webflow, or similar is a plus.

• Knowledge of HTML, CSS, JavaScript, redirects, metadata, page templates, or structured content is a plus.

• Experience in developing channel analytics frameworks, deliverability benchmarks, operational scorecards, web performance dashboards, or campaign reporting is a plus.

🏝️ Benefits

• Full medical, vision, and dental coverage effective from day one.

• 15 days of paid time off (PTO), increasing after 2 or more years of employment.

• 12 paid holidays plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Work from home reimbursement.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Bonus opportunities may be available.