Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the hands-on technical leader of the marketing technology stack, encompassing Marketo and associated webinar/event, enrichment, ABM, and email build tools.

• Configure, oversee, optimize, assess, and recommend marketing technology solutions.

• Manage lead lifecycle, scoring, nurture architecture, and operational campaigns.

• Govern programs, pinpoint leaks and performance issues, redesign logic, and develop modular, cloneable programs.

• Independently resolve sync failures, routing errors, field mapping, and platform integrations.

• Oversee email operations, including segmentation, personalization, dynamic content, deliverability, send governance, frequency rules, suppressions, and audience conflicts.

• Manage UTM tracking standards, campaign and channel taxonomy, attribution tools, and data accuracy to support campaign reporting.

• Maintain data integrity through hygiene, deduplication, normalization, enrichment, and purging.

• Establish and uphold standards and documentation for processes, systems, programs, tools, and workflows.

• Collaborate with Demand Gen, Events, and Sales to translate objectives into system requirements and manage intake/prioritization.

• Direct the external execution agency, setting specifications, standards, and quality expectations.

• Mentor the growing team.

• Propel AI-driven automation for scoring, segmentation, QA, and repetitive tasks with governance.

⛳️ Requirements

• Over 5 years of experience in marketing operations, preferably within B2B SaaS.

• Marketo Certified Expert (Adobe Certified Expert — Marketo Engage) or equivalent hands-on experience.

• Extensive practical experience with Marketo.

• Strong functional knowledge of Salesforce, including its data model and Marketo integrations.

• Proven experience in owning and significantly enhancing a lead lifecycle and scoring model in a live environment.

• Experience in implementing and managing tracking and attribution infrastructure.

• Robust background in email operations, including segmentation and personalization logic, nurture builds, deliverability, and sender reputation.

• Demonstrated ability to work independently as the sole or senior technical owner of an instance.

• Knowledge of GDPR/CCPA compliance.

• Experience in directing an agency and mentoring a team.

• Familiarity with webinar, ABM, or enrichment platforms such as 6sense, Clearbit, ZoomInfo, Clay, or Rainfocus.

• Experience with modular email build platforms like Knak, Stensul, or similar.

• Remote work opportunity available for candidates in Canada; preference for Eastern Time zone.

• Travel requirements are minimal, under 10%, occurring once or twice a year.

• Background check is mandatory.

🏝️ Benefits

• $200/month (USD) for any personal enhancement.

• Comprehensive health and life insurance coverage for employees.

• Competitive salary with a bonus program.

• Statutory vacation plus flexible vacation options.

• Time off for birthdays and volunteering activities.

• Access to employee resource groups.

• Opportunities for team and company-wide gatherings.

• Remote work arrangement available.

• Flexible vacation policy.

• Background checks are required as part of the employment process.