
Senior Manager, Marketing Technology Developer – Digital Banking
Posted 17 hours ago

Posted 17 hours ago
This is a fully remote position, open to applicants in United States.
• Design, implement, optimize, and manage customer user journeys utilizing Braze and Segment.
• Assist in developing segmentation strategies to facilitate personalized marketing campaigns and enhance customer interactions.
• Take ownership of A/B testing and product analytics, using data insights to boost marketing performance through Statsig.
• Collaborate effectively with marketing teams, product managers, business management, and external vendors to ensure project success.
• Maintain and resolve technical issues, including testing Martech capabilities for user-friendliness, speed, and performance.
• Oversee data integrations by defining and constructing APIs, managing JSON-formatted data, and implementing integrations within an event-driven architecture.
• Create and uphold internal technical documentation.
• Develop proof-of-concept solutions to assess technical feasibility.
• Collect requirements and execute platform enhancements in collaboration with stakeholders.
• Stay updated with emerging digital trends and assess their potential impact.
• Ensure adherence to regulatory requirements and industry standards for digital banking.
• Perform additional duties as assigned.
• Bachelor’s Degree in Computer Science, Information Technology, Marketing, or a related field is required; a Master's Degree is preferred.
• A minimum of 6 years of experience in the development and/or operational management of client-facing technologies is required.
• Knowledge of marketing automation, digital advertising, customer data platforms, and content management systems.
• Experience with Braze, CDP, and WordPress is preferred.
• Expertise in creating new technical solutions.
• Experience in marketing automation is required.
• Extensive familiarity with agile development methodologies and project management tools.
• Experience in building and managing customer journeys using platforms such as CDP (Segment) and Braze.
• Proficient in reading and comprehending technical documentation, including API specifications, sequence diagrams, and detailed system designs.
• Strong skills in HTML, CSS, JavaScript, and SQL.
• Experience in API development is highly preferred.
• Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel).
• Excellent verbal, written, and interpersonal communication abilities.
• Strong organizational skills and meticulous attention to detail.
• Exceptional problem-solving and time management capabilities.
• Self-motivated, self-directed, and results-oriented.
• Adaptable and capable of multitasking in a fast-paced environment.
• Able to work independently and as part of a team; solution-oriented with a collaborative mindset.
• Comprehensive health, dental, and vision plans.
• 4 weeks of paid time off (PTO).
• 401k plan with company matching.
• Metro SmartTrip benefits ($50/month).
• Remote or hybrid work schedules available for most positions.
• Incentives for purchasing solar panels, electric vehicles, biking to work, and more.
• Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and additional perks!
• Recognized as a Top Workplace by The Washington Post for four consecutive years (2023-2026).
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