Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily operations and ongoing enhancement of Fleetio’s marketing technology ecosystem, including marketing automation, attribution, inbound routing, enrichment, intent, advertising, webinars, events, and data automation platforms.

• Act as the primary escalation point for Marketo architecture, administration, and troubleshooting.

• Collect business requirements, pinpoint technology and process gaps, and spearhead the implementation, integration, testing, and adoption of new capabilities.

• Oversee system health, usage, access, and vendor performance; streamline the technology stack, minimize manual tasks, manage costs, and enhance reliability.

• Maintain documentation that details system ownership, architecture, integrations, dependencies, and change history.

• Implement and uphold lifecycle stages, lead and contact scoring, qualification, routing rules, SLAs, and handoffs among Marketing, SDR, and Sales.

• Manage marketing data flows across Salesforce, enrichment tools, and marketing automation platforms; troubleshoot sync errors, field-mapping issues, and broken automations.

• Enhance data quality through normalization, deduplication, and enrichment utilizing tools like ZoomInfo and Clay.

• Ensure compliance with consent, preference, suppression, and retention processes in line with GDPR, CCPA, and other relevant regulations.

• Oversee campaign and tracking infrastructure, including Salesforce Campaigns and hierarchies, UTM standards, forms, pixels, and events.

• Maintain the operational integrity of attribution platforms such as Bizible.

• Develop and sustain Salesforce reports and dashboards for campaign performance, funnel conversion, and pipeline contribution.

• Collaborate with Sales Ops, Revenue Ops, GTM Systems, Data, and Web teams on integrations and shared data models.

• Act as a technical and operational ally to Marketing teams, converting business objectives into scalable processes and system solutions.

• Handle incoming Marketing Operations requests, clarify requirements, identify dependencies, prioritize tasks, and communicate timelines and trade-offs.

• Create documentation and training materials for proper system use and data-quality practices.

• Balance immediate execution demands with long-term scalability, maintainability, and governance; proactively identify risks and opportunities.

⛳️ Requirements

• A minimum of 6 years of hands-on experience in Marketing Operations, Marketing Technology, or Revenue Operations within a B2B SaaS environment.

• An active Adobe Marketo Engage Business Practitioner Expert certification, or the current equivalent advanced Marketo certification, is required.

• Proven experience in owning and optimizing a comprehensive marketing technology stack, extending beyond a marketing automation platform.

• Strong proficiency in Salesforce, including Campaigns, reports and dashboards, fields and objects, and funnel and pipeline reporting.

• Practical understanding of APIs, webhooks, native integrations, data synchronization, and workflow automation.

• Hands-on experience with lifecycle management, routing, lead-to-account matching, and Marketing-to-SDR handoffs.

• Experience in supporting integrated campaigns across demand generation, product marketing, customer marketing, events, and digital programs.

• Strong analytical and troubleshooting abilities, including the capacity to trace issues across multiple platforms, validate data, and identify root causes.

• Excellent project management and documentation skills, with the ability to communicate technical concepts clearly to both technical and non-technical stakeholders.

🏝️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family).

• Vision insurance.

• Incentive stock options.

• 401(k) match of 4%.

• PTO - 4 weeks (increases at year two!).

• 12 company holidays + 2 floating holidays.

• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid).

• FSA & HSA options.

• Short and long term disability (short term 100% paid).

• Community service funds.

• Professional development funds.

• Wellbeing fund - $150 quarterly.

• Business expense stipend - $125 quarterly.

• Mac laptop + new hire equipment stipend.

• Fully stocked kitchen with tons of drinks & snacks (BHM only).

• Remote working friendly since 2012.