Senior Marketing Automation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the daily trusted advisor and main point of contact for designated B2B client accounts.

• Oversee project intake, timelines, deliverables, scope, and client expectations.

• Collaborate with clients to develop marketing roadmaps and convert business objectives into production-ready Eloqua campaign briefs.

• Facilitate regular status meetings and manage client legal, compliance, and brand review processes.

• Design, test, and implement intricate automated multi-step nurture programs, event-triggered streams, and batch emails utilizing Eloqua Campaign and Program Canvases.

• Create and manage HubSpot workflows, lists, and reporting functionalities.

• Code, edit, and troubleshoot responsive HTML/CSS email templates, landing pages, and web forms.

• Execute advanced B2B lead scoring, custom data objects, automated segmentation, and bidirectional CRM synchronization with Salesforce, Microsoft Dynamics, or Oracle CX.

• Produce performance reports, assess deliverability, engagement, and conversion metrics, and present optimization strategies to clients.

⛳️ Requirements

• 5+ years of practical, daily technical configuration and campaign deployment experience specifically with Oracle Eloqua.

• 3+ years of direct HubSpot experience, encompassing workflows, lists, and reporting.

• Profound understanding of complex B2B buying lifecycles, lead routing protocols, account-based marketing (ABM), and revenue operations (RevOps).

• 3+ years in an agency or client-facing corporate position with demonstrated success in managing client communication, expectations, and feedback loops.

• Strong working knowledge of HTML/CSS for email rendering purposes.

• Advanced proficiency in Microsoft Excel for data management tasks.

• Familiarity with native CRM integrations.

• Solid understanding of email deliverability best practices and global data privacy regulations (GDPR, CCPA, CAN-SPAM).

• Strong grasp of relational databases and data structures, including deduplication and segmentation logic applicable across marketing automation and selection tools.

• Oracle Certified Eloqua Master or Luminary status is highly preferred.

• HubSpot certifications in Marketing Software or Workflows are advantageous.

🏝️ Benefits

• Flexible PTO.

• Training & development with unlimited access to Percipio LMS.

• A blend of collaborative and independent work opportunities.

• Community outreach through Anteriad Cares, encouraging employees to volunteer their time.

• Professional mentoring program offering career guidance from leadership.

• Comprehensive medical coverage with a choice of 3 plans.

• Dental and vision insurance coverage.

• Company-paid short-term disability, long-term disability, and life insurance.

• Optional supplemental life, accident, and critical illness insurance plans.

• 401K plan with company matching.

• Generous paid holiday schedule.

• Fully paid primary caregiver leave (12 weeks).

• Parental bonding leave (2 weeks).