Director, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing operations roadmap, aligning priorities with marketing and revenue objectives.

• Manage the architecture of marketing systems and ensure data integrity between HubSpot and Salesforce.

• Address discrepancies in marketing and sales reporting in collaboration with Sales Operations.

• Oversee the complete lead lifecycle, encompassing stage definitions, qualification criteria, scoring thresholds, routing logic, service levels, and sales handoff processes.

• Handle campaign operations and attribution while establishing robust measurement metrics for executive-level insights.

• Maintain funnel and conversion reporting as the definitive source of truth for marketing performance.

• Direct the marketing technology strategy, including decisions on build-versus-buy, vendor assessments, renewals, consolidations, and stack costs.

• Govern marketing systems, including permissions management, testing, documentation, and requirement specifications.

• Ensure compliance with marketing data regulations, including consent capture, suppression, and unsubscribe management in partnership with Legal.

• Lead, coach, develop, hire, and manage the marketing operations team.

• Collaborate with Enablement and Sales Operations to convey changes in routing, lifecycle, and definitions to the field.

• Report to the VP of Revenue Operations while supporting marketing leadership initiatives.

• Assess success through metrics such as routing accuracy, lifecycle consistency, data quality, reliable funnel reporting, roadmap delivery, stack efficiency, attribution adoption, and team development.

⛳️ Requirements

• A minimum of 7 years of experience in marketing operations, revenue operations, or a closely related area.

• At least 2 years of experience in a management role.

• Proficiency in reviewing HubSpot or Salesforce configurations and independently assessing the work without being the primary builder.

• Extensive hands-on experience with a marketing automation platform and CRM, preferably HubSpot and Salesforce.

• Proven experience managing the integration between a marketing automation platform and a CRM.

• Familiarity with lead routing and meeting scheduling tools, such as Chili Piper.

• Experience in designing a lead lifecycle and qualification model, achieving alignment between marketing and sales.

• Strong analytical abilities and a track record of ensuring data quality, field and object design, definitional integrity, and resolving conflicts across data sources.

• Solid understanding of marketing funnel metrics and the capacity to present and justify positions to a CMO or CRO.

• Experience managing vendor evaluations and renewals, including negotiation skills and the ability to make tough decisions.

• Comfort with AI tools for creating, analyzing, and specifying workflows at scale.

• Excellent written communication skills for documenting decisions and articulating requirements.

• Proficiency in SQL or a willingness to work directly with a data warehouse and BI tools is highly preferred.

• Experience in website operations is a plus.

• Background in B2B SaaS, ideally within a central Revenue Operations team.

• Bachelor's degree or equivalent professional experience.

• Eligibility to work in the United States.

🏝️ Benefits

• Competitive salary.

• Excellent benefits package.

• Fully remote work environment.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Flexible time off policy.

• 401K plan.

• Equity awards available for certain roles.

• Opportunity to collaborate with and learn from top-tier talent.

• Play a central and pivotal role at Placer.ai.

• Join a company that is creating a new market.