Director, Marketing Operations

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Enhance the effectiveness and efficiency of marketing initiatives through the use of technology, data analytics, and process improvements.

• Lead the assessment and adoption of marketing technologies.

• Oversee integrations for marketing automation and CRM systems.

• Manage lead processes to boost conversion rates and pipeline performance.

• Implement email marketing campaigns and create as well as maintain performance metrics for marketing activities.

• Provide insights that support strategic business decisions.

• Collaborate with Demand Generation, Sales Rev Ops, and CRM teams throughout the customer journey.

• Offer strategic guidance, project management assistance, coaching, and professional development to the marketing operations team.

• Report directly to the Chief Marketing Officer.

• Take ownership of the complete HubSpot marketing automation processes and workflows.

• Oversee, implement, analyze, and enhance automated marketing programs.

• Design audience segmentation strategies and tailor messaging for customers.

• Conduct A/B testing and experimentation while suggesting improvements for campaigns.

• Monitor and refine lead scoring and nurturing initiatives.

• Manage projects and execute email marketing campaigns, which include workflows, testing, sending, maintaining databases, copywriting, and data analysis.

• Safeguard the reputation of the email service provider while ensuring compliance and deliverability.

• Enhance the health of the contact database, manage preferences and subscriptions, and ensure compliance.

• Maintain and implement marketing technology capabilities across various platforms.

• Integrate platforms, handle updates, troubleshoot issues, and uphold data hygiene and integrity.

• Maintain HubSpot data and the Salesforce Inclusion List.

• Monitor platform performance against KPIs and enhance conversion paths and funnel efficiencies.

• Develop a marketing technology strategy while assessing new platforms and automation solutions.

• Review the marketing technology portfolio and optimize tasks, including leveraging AI.

• Manage vendor relationships, contract negotiations, service-level agreements, budget planning, and contractor oversight.

• Collaborate with Applications and Salesforce development teams, overseeing requirements, testing, and deployment.

• Generate regular KPI reports on inbound leads, lead generation, paid efforts, customer lifecycle, attribution, content marketing, and email marketing.

• Create and maintain reporting dashboards while developing a UTM campaign strategy.

⛳️ Requirements

• A Bachelor’s degree from an accredited institution in marketing, business, computer science, or related fields.

• 6-9 years of experience in marketing technology, operations, or automation, with practical experience in installing and managing marketing platforms.

• Highly organized, detail-oriented, and analytical, with solid project management capabilities and the ability to juggle multiple priorities and deadlines.

• Strong familiarity with B2B marketing strategies, tactics, and best practices, along with the ability to align marketing practices with data flows.

• Collaborative leadership skills with the capability to lead, develop, and mentor a high-performing team.

• Exceptional written, verbal, and presentation communication skills, with the ability to influence stakeholders.

• Ability to balance strategic and operational execution while overseeing team activities.

• A self-starter with a proactive, ownership-oriented mindset who can thrive in a fast-paced environment.

• Experience in managing external contractors and vendors.

• Experience in implementing and managing marketing technology platforms.

• Proficient in marketing automation platforms, preferably HubSpot, with administrative experience.

• Familiarity with ABM platforms, preferably 6Sense.

• Experience with online chat and AI SDR programs, preferably Qualified.

• Expertise in CRM and CMS integration, preferably with Salesforce.

• Must primarily work during EST hours.

🏝️ Benefits

• Competitive base salary.

• Uncapped commission earning potential.

• Award-winning training program covering markets, research methodologies, and sales skills.

• Top performers will qualify for an annual sales incentive trip.

• Starting at 18+ days of Paid Time Off.

• 14 paid holidays including Martin Luther King Jr. Day, Juneteenth, Indigenous People’s Day, and personal holidays.

• 401(K) employer matching program.

• Comprehensive health and dental benefits package.

• Health and wellness packages featuring discounts at local gyms.

• Annual company-wide day of service and monthly events partnering with local organizations like KidPower, Martha’s Kitchen, and DC SPCA.

• Opportunities for community service.

• Unlimited snacks and beverages.

• Variable annual bonus program.