Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the cross-division lead and contact strategy, determining the structure, segmentation, and prioritization of records.

• Oversee the optimization of lead scoring, campaign operations, and the reconciliation of event rosters.

• Manage full-funnel processes, lead lifecycle operations, and the execution of nurture programs.

• Control event lead-capture tools, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting.

• Act as a marketing operations liaison for Salesforce by managing the request queue and collaborating with Business Transformation and Operations.

• Convey process changes throughout the Marketing and Operations teams.

• Develop standard operating procedures (SOPs), rollout communications, and provide field training for lead strategies, outbound list additions, and process modifications.

• Ensure accurate capture, scoring, and measurement of leads from initial touch through the sales-accepted pipeline.

• Maintain alignment between marketing and sales data, campaigns, and processes.

⛳️ Requirements

• A Bachelor's degree in Marketing, Operations, or a closely related field.

• Over 5 years of experience in marketing operations, revenue operations, or a similar role.

• Practical experience in Salesforce administration and CRM operations, including request and queue management, integrations, and data flow.

• Proficiency in funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM platforms.

• Strong analytical capabilities with experience in pipeline management, attribution, and marketing performance reporting.

• Background in creating process documentation (SOPs) and delivering field training and enablement.

• Excellent written and verbal communication skills, along with the ability to collaborate across functions.

• Capacity to juggle multiple projects and priorities in a fast-paced setting.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• HSA

• Employee stock purchasing program

• 401(k)

• Paid time off

• Holiday pay