Marketing Automation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and evaluate engagement strategies for email, direct mail, and SMS utilizing Marketing Automation.

• Partner with paid media and integrated marketing teams to create, execute, assess, and refine workflows through Marketing Cloud.

• Serve as the primary point of contact for resolving marketing automation technology challenges and escalate issues as necessary.

• Generate basic performance reports for acquisition and engagement initiatives using Dataroma in Marketing Cloud.

• Conduct list counts upon request.

• Construct Marketing Cloud audiences for prospect, client, and MCP segment sources.

• Communicate segment enhancements to the Director of Marketing Automation.

• Engage in continuous A/B testing.

• Suggest enhancements to performance KPIs and audience precision.

• Establish best practices for Marketing Cloud and email development.

• Leverage approved AI and digital tools to streamline tasks, enhance service quality, and improve efficiency while ensuring output accuracy, privacy, and alignment with business goals.

• Recognize and escalate incorrect information, knowledge deficiencies, or issues related to digital tools.

⛳️ Requirements

• Bachelor’s degree or equivalent, demonstrated through a combination of work experience, training, military experience, or education.

• Minimum of 4 years of professional experience in email marketing.

• Experience within the financial services sector is advantageous, though not mandatory.

• Familiarity with Salesforce Marketing Cloud (Exact Target), Eloqua, Pardot, Marketo (Adobe Campaign), or similar marketing automation platforms is essential.

• Proficient experience with Salesforce or other prominent CRM systems.

• Experience writing SQL queries is preferred.

• Strong skills in communication, critical thinking, problem-solving, prioritization, organization, and project management.

• Proven ability to develop and implement A/B testing metrics and outcomes.

• Experience utilizing universal control groups for deriving insights is preferred.

• Salesforce Marketing Cloud Specialist certification (or willingness to obtain certification within the first year) is required.

• Proficient in Microsoft Windows and Office Suite.

• Skilled in using AI and digital tools.

• Capability to stand or sit for extended periods, file documents in various cabinet heights, use the telephone, and operate computer systems.

🏝️ Benefits

• Opportunities for training and professional development.

• Comprehensive medical, dental, and vision coverage (available to full-time employees and their families).

• Health Savings Account (HSA) with employer contributions and Flexible Spending Accounts (FSA) for medical, dependent, and transit costs.

• Life and AD&D insurance with employer-paid and voluntary options.

• Short-term and long-term disability and workers' compensation coverage, all employer-paid.

• 401(k) plan with matching contributions and profit-sharing options.

• Access to wellness programs and resources.

• Voluntary benefits, including pet insurance.

• 18 days of paid time off (PTO), accrued annually (25 PTO days after 4 years of service).

• 12 paid holidays each year (10 fixed holidays and 2 floating days).

• Paid parental leave and paid caregiver leave (caregiver leave available after 6 months of employment).

• Reimbursement for tuition, licensing, and other credentials (available after meeting service requirements).