Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and track the Lead Lifecycle processing within Marketo.

• Develop and manage Salesforce and Marketo configurations for campaign execution.

• Create and oversee email audiences utilizing Marketo Smart Lists.

• Provide guidance to marketing managers on optimizing campaigns, audience segmentation, repeatable processes, and enhancing campaign efficiency.

• Supervise the email calendar to identify audience overlaps.

• Ensure data integrity and maintain accurate bidirectional synchronization between Marketo and Salesforce.

• Handle GDPR/data privacy compliance and manage audiences through Marketo Smart Lists.

• Work collaboratively across functions to centrally manage opt-in and opt-out processes.

• Administer global forms and email templates in Marketo.

• Import offline lists into Marketo.

• Engage in the Agile Scrum process and uphold sprint commitments.

• Manage communication with stakeholders and ensure alignment on priorities and deadlines.

⛳️ Requirements

• 2-3+ years of experience working with Marketo.

• 2-3+ years of experience using Salesforce.

• 2-3+ years of experience managing opt-ins and opt-outs on an international scale.

• Familiarity with Agile/Scrum processes is preferred.

• Adobe Certified Expert status is preferred.

• Preference will be given to candidates with experience at organizations serving over 10,000 customers.

🏝️ Benefits

• Flexible workplace model allowing you to choose your work location and hours.

• Option for fully remote or hybrid-remote work within the designated country.

• Commitment to an inclusive workplace that values diversity and collaboration.