Marketing Technology Administrator

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the daily administration, upkeep, and performance of the marketing technology stack.

• Manage the HubSpot Marketing Hub, overseeing roles, teams, permissions, properties, lifecycle stages, lead scoring, workflows, forms, lists, CTAs, email templates, subscriptions, send health, and list maintenance.

• Oversee consent settings, subscription types, GDPR/CAN-SPAM compliance, and retention policies.

• Conduct tests in a sandbox environment prior to production and meticulously document any changes.

• Implement data standards, definitions, and quality controls across marketing systems.

• Record field definitions, mappings, and data lineage comprehensively.

• Supervise the HubSpot–Salesforce synchronization, addressing errors, mismatches, mapping challenges, and data quality issues.

• Provide support for WordPress CMS, including page quality assurance, redirects, form embeds, analytics, tagging, paid and social reporting data, and API connections.

• Administer GA4 and Google Tag Manager, encompassing tags, triggers, variables, conversion events, and UTM standards.

• Collaborate in building and maintaining multi-touch attribution in HubSpot.

• Implement tracking and data necessary for attribution across channels, campaigns, and lifecycle stages.

• Create recurring reports for weekly and monthly marketing evaluations.

• Manage intake requests, maintain documentation, and train new users effectively.

• Work in partnership with the AVP, Data Governance, IT, Salesforce, Research, and Ad Operations teams.

⛳️ Requirements

• A Bachelor’s degree with significant relevant experience may be considered.

• At least 2–4 years of practical experience in administering HubSpot, with a strong focus on the Marketing Hub.

• Proficient in both written and spoken English at CEFR B2 level or above.

• Capable of presenting complex analyses clearly to senior leadership.

• Skilled in building and maintaining workflows, properties, forms, lists, and dashboards independently.

• Experience with data hygiene practices, including deduplication, enrichment, lifecycle management, and consent management.

• Proven experience managing integrations between HubSpot and other platforms, particularly Salesforce.

• Familiarity with GA4 and Google Tag Manager.

• Experience in attribution or campaign tracking.

• Understanding of touchpoint data capture, modeling, and reporting across various channels.

• Basic knowledge of HTML and CSS.

• Strong documentation practices.

• Ability to communicate technical concepts to non-technical stakeholders across different departments.

• Legal authorization to work in Mexico.

• Must reside physically in Mexico City or Mérida.

• Willingness to occasionally work outside standard local business hours.

• Preferred qualifications: HubSpot certifications; experience with Operations Hub, custom objects, or API integrations; Salesforce administration or HubSpot–Salesforce synchronization experience; WordPress or other CMS experience; background in paid media or social reporting data; familiarity with GDPR, CCPA, and email compliance regulations.

🏝️ Benefits

• Flexible work arrangements.

• Support for professional development.

• Emphasis on work/life balance.

• Opportunities for occasional travel, both domestic and international.