Senior Marketing Operations Lead – Lifecycle & Automation

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Create and oversee lifecycle marketing initiatives that facilitate lead generation, activation, and engagement.

• Develop and enhance automated marketing campaigns across various channels.

• Establish lifecycle workflows aimed at increasing lead conversion, customer engagement, and retention.

• Execute segmentation and personalization tactics.

• Administer marketing automation platforms such as Marketo, HubSpot, or other MAP tools.

• Ensure seamless integration and data flow with Salesforce CRM.

• Maintain and optimize lead management systems, lead routing, and lifecycle models.

• Implement automation processes to enhance marketing efficiency and scalability.

• Create and sustain marketing dashboards and reporting frameworks.

• Track campaign performance and key engagement metrics.

• Offer data-driven insights to marketing and leadership teams.

• Ensure data quality and governance across marketing systems.

• Collaborate with teams in marketing, sales, product, and analytics.

• Convert business requirements into scalable marketing automation solutions.

• Assist in enterprise client marketing initiatives and operational programs.

• Provide strategic insights to enhance marketing processes and campaign outcomes.

⛳️ Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing.

• Significant expertise with marketing automation platforms (HubSpot or similar).

• Experience in working with Salesforce CRM and integrating marketing systems.

• Proven experience in developing lead management and lifecycle marketing frameworks.

• Strong analytical abilities and experience in marketing performance reporting.

• Capability to manage intricate marketing programs in a dynamic environment.

• Exceptional communication and collaboration skills.

• Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.

• Experience in supporting enterprise marketing teams or agency clients.

• Background in SaaS, technology, or subscription-based industries.

• Familiarity with AI-driven marketing tools and personalization platforms.

• Experience in designing scalable marketing automation frameworks.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Opportunity to collaborate with innovative enterprise clients and leading technologies within the MarTech ecosystem