Manager – Marketing Ops, Analytics, ABM

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of, manage, and continually enhance the comprehensive Marketing Operations technology stack, which includes HubSpot, Salesforce, ZoomInfo, and Qualified.

• Administer HubSpot and co-manage Salesforce, ensuring seamless bi-directional synchronization, accurate data mapping, and overall system health.

• Conduct audits of tools, manage software renewals, assess MarTech/SalesTech solutions, and oversee implementation and integration projects.

• Design and improve lead scoring models, lifecycle stages, and the handoff process from Marketing to Sales.

• Manage intricate lead assignment and routing rules across HubSpot and Salesforce.

• Identify and resolve backend automation, API integration, synchronization, and workflow issues.

• Collaborate with Sales Leadership and BDR managers to enhance lead handoffs, ensure SLA compliance, and increase pipeline visibility.

• Develop SOPs and documentation for revenue workflows, data policies, and tool usage.

• Create and maintain dashboards that track campaign ROI, pipeline velocity, MQL-to-Opportunity conversion, and multi-touch attribution.

• Oversee data enrichment, deduplication, list hygiene, and adherence to GDPR, CCPA, and CAN-SPAM regulations.

• Within the first 30 days, conduct an audit of the HubSpot-Salesforce sync, review lead scoring and lifecycle workflows, and map out the technology stack.

• In the first 60 days, address synchronization errors, optimize lead routing, and establish cohesive data hygiene protocols.

• By the end of the first 90 days, provide standardized revenue reporting dashboards and suggest improvements for the technology stack.

⛳️ Requirements

• 4–7+ years of direct experience in Marketing Operations; experience in Revenue Operations or Sales Operations is advantageous.

• Ideally have experience in the B2B SaaS or technology sector.

• Possess advanced administrative skills with HubSpot Marketing Hub and Marketing Automation.

• Have advanced administrative experience with Salesforce Sales Cloud, including Process Builder/Flow, custom objects, and lead routing.

• Strong comprehension of bi-directional sync logic, custom field mapping, webhooks, APIs, and data integration platforms.

• Demonstrated ability to develop multi-touch attribution models, track campaign performance, and create executive dashboards in Salesforce/HubSpot or BI tools like Tableau, Looker, or Power BI.

• A keen diagnostic mindset for troubleshooting complex backend workflows, lead sync failures, and trigger issues.

• HubSpot Marketing Software / Operations Hub Administrator Certification is preferred.

• Salesforce Certified Administrator is preferred.

🏝️ Benefits

• Option for remote work.

• Equal Opportunity Employer protections under applicable law.